NASA’S rockets are constructed at the Kennedy Space Center's Vehicle Assembly Building in Fla.
Christopher Payne for TIME
July 18, 2019 5:55 AM EDT

It’s easier to love Apollo 11 if you were around to see it happen. For those who didn’t camp along the Cape Kennedy causeway to watch the Saturn 5 liftoff on July 16, 1969, or huddle around a rabbit-ear TV to watch Neil Armstrong climb down the ladder and walk on the surface of the moon four days later, it’ll always have a whiff of cable-channel documentary. And yet it doesn’t for Elon Musk.

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