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---
title: Novak Djokovic Ate Grass to Celebrate His Wimbledon Win
description: Some athletes celebrate a major victory by drinking champagne. Novak Djokovic, on the other hand, celebrates by eating grass.
canonical: https://time.com/5626559/novak-djokovic-eating-grass/
author: Megan McCluskey
article:opinion: false
article:content_tier: free
article:published_time: 2019-07-15T16:21:37.000Z
article:modified_time: 2026-04-13T07:59:31.222Z
og:title: Novak Djokovic Ate Grass to Celebrate His Wimbledon Win
og:description: Because champions need fuel
og:url: https://time.com/5626559/novak-djokovic-eating-grass/
og:site_name: TIME
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og:image:width: 2790
og:image:height: 1569
og:image:alt: Wimbledon 2019
og:type: article
twitter:card: summary_large_image
twitter:title: Novak Djokovic Ate Grass to Celebrate His Wimbledon Win
twitter:description: Because champions need fuel
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blta5c84574f931c99f/6989fff4929fad2859bf499b/novakwimbledon2019grass.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Resourceful Novak Djokovic Snacks on Grass to Celebrate His Wimbledon Win Because Champions Need Fuel

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![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Jul 15, 2019 4:21 PM UTC

![Novak at Wimbledon 2019](https://static.time.com/v3/assets/bltea6093859af6183b/blta5c84574f931c99f/6989fff4929fad2859bf499b/novakwimbledon2019grass.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Grand Slam/ATP Tour, Wimbledon, Individual, Men, Final, Djokovic (Serbia) - Federer (Switzerland). Novak Djokovic squats on the grass after the match. Photo: Frank Molter/dpa (Photo by Frank Molter/picture alliance via Getty Images)

Grand Slam/ATP Tour, Wimbledon, Individual, Men, Final, Djokovic (Serbia) - Federer (Switzerland). Novak Djokovic squats on the grass after the match. Photo: Frank Molter/dpa (Photo by Frank Molter/picture alliance via Getty Images) picture alliance& via Getty Image

![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Jul 15, 2019 4:21 PM UTC

Some athletes celebrate a major victory by [drinking champagne](https://time.com/5621965/alex-morgan-locker-room-celebration/). [Novak Djokovic](https://time.com/5626201/novak-djokovic-wins-wimbledon/), on the other hand, celebrates by eating grass.

After Djokovic defeated [Roger Federer](https://time.com/money/5391450/roger-federer-total-prize-money-earned/) in an unprecedented fifth-set tiebreaker to win Wimbledon 2019 on Sunday, the tennis superstar leaned down and plucked a few strands of grass out of the court before popping them in his mouth.

Considering Djokovic has won [Wimbledon](https://time.com/5616089/royals-at-wimbledon/) five times in the past 8 years, paying tribute to the grass court that has played a crucial role in nearly half of his 16 Grand Slam victories seems like the right move.

Of course, this isn’t the first time that Djokovic has snacked on the Wimbledon court. He’s been doing it since he first won the tournament in 2011.

“It’s a little tradition obviously,” he told the [BBC](https://ftw.usatoday.com/2015/07/why-does-novak-djokovic-eat-the-wimbledon-grass) in 2018\. “As a kid I was dreaming of winning Wimbledon, so, like every child, you dream of doing something crazy when you actually achieve it — if you achieve it — and that was one of the things.”

Watch the video below.

> [](https://twitter.com/TonyLiebert/status/1150469253587439617)

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