--- description: The video, produced in collaboration with TIME Studios, celebrates the resilience of the human spirit, from first responders to protestors across the globe. title: New Video Inspired by Madonna's 'I Rise' Captures Global Protest Movement image: https://static.time.com/v3/assets/bltea6093859af6183b/blt65d62f26eb1f2f56/6988b788cd1bba8101703c3c/gettyimages-632374068.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [Music](/tag/music/) ## Music Update your preferences in [Account Settings](/account/preferences/) Close # New Video Inspired by Madonna's 'I Rise' Captures Global Protest Movement  by [Raisa Bruner](/author/raisa-bruner/)  ## Raisa Bruner Update your preferences in [Account Settings](/account/preferences/) Close Jun 19, 2019 6:08 PM CUT  Madonna attends the Women's March on Washington in Washington, on Jan. 21, 2017. Madonna attends the Women's March on Washington in Washington, on Jan. 21, 2017.Noam Galai—WireImage  by [Raisa Bruner](/author/raisa-bruner/)  ## Raisa Bruner Update your preferences in [Account Settings](/account/preferences/) Close Jun 19, 2019 6:08 PM CUT “Freedom,” sings Madonna, “is what you choose to do with what’s been done to you.” This lyric from the artist’s new song “I Rise,” off her 14th studio album _Madame X_, is a tribute to the resilience of the human spirit. A new video inspired by the song, created by Madonna and TIME Studios, weaves together footage of the survivors of the [Parkland shooting](https://time.com/5520194/parkland-shooting-students-cope/ "undefined"), supporters of LGBTQ equality, Olympic gymnast [Aly Raisman’s powerful testimony](https://time.com/5020885/aly-raisman-sexual-abuse-usa-gymnastics-doctor-larry-nassar/ "undefined") about sexual abuse, first responders to natural disasters and other social justice movements. The video, directed by Peter Matkiwsky, tells the story of a global population fighting for rights, recognition and survival. TIME Studios recently released [its first feature film, “Amazing Grace.”](https://time.com/5545503/aretha-franklin-documentary-amazing-grace/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5608577/madonna-i-rise-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5608577/madonna-i-rise-video/"},"headline":"New Video Inspired by Madonna's 'I Rise' Captures Global Protest Movement","datePublished":"2019-06-19T18:08:36.000Z","dateModified":"2026-02-23T23:46:13.047Z","description":"The video, produced in collaboration with TIME Studios, celebrates the resilience of the human spirit, from first responders to protestors across the globe.","url":"https://time.com/5608577/madonna-i-rise-video/","keywords":["Music"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt65d62f26eb1f2f56/6988b788cd1bba8101703c3c/gettyimages-632374068.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt65d62f26eb1f2f56/6988b788cd1bba8101703c3c/gettyimages-632374068.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Women's March on Washington - March","caption":"Women's March on Washington - March","creditText":"Noam Galai—WireImage","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/music/","name":"Music"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/5608577/madonna-i-rise-video/","name":"New Video Inspired by Madonna's 'I Rise' Captures Global Protest Movement"}}]}] ```