By Jessica Roy
Yesterday we introduced you to Veet’s newest ad campaign, which proclaimed that having body hair–something that practically all human beings are born with–actually makes you a dude, and we all know there’s nothing worse than being a dude.
As the backlash spread across the web and landed on their Facebook page, Veet decided to yank the trio of ads, which all depict women turning into men as soon as their body hair begins to grow back after shaving. A spokesperson for the company that owns Veet also provided the following statement to Jezebel:
(You can read the full statement over at Jez.)
Feminists: 1, Veet: 0.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- What's the Deal With the Bitcoin Halving?
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com