Malls Are Dying. This Man Knows How to Save Them

Kids play under their mother's supervision at La Gran Plaza, March 23, 2014. Many families cited the safe environment and familiar atmosphere at the mall as one of the reasons they liked to come for the day.

A mariachi at La Gran Plaza mall outside Fort Worth, Texas.

José de Jesús Legaspi, a Mexican impresario and owner of La Gran Plaza mall outside Fort Worth, Texas. Legaspi's business is focused on converting dying American mall spaces and converting them to shopping centers tailored to the Hispanic, specifically the Mexican/American market.

A stall selling Mexican religious icons, Jesus, the Virgin de Guadalupe and the Santa Muerte. Stalls like this are popular in Mexican markets, largely catering to those who feel in need of spiritual cleansing.

Margarito Vences and Angelita Rogeriguez, from Michoacán, Mexico, like to co-ordinate their outfits and buy clothes when they come to the mall.

Quinceañera portraits are the main source of income for this photo studio at La Gran Plaza.

A portrait of Samantha Lujan, 10, trying on dresses for her First Communion at La Gran Plaza. Samantha's family are originally from Durango, Mexico. They moved to California and now live in Fort Worth.

A portrait of Jorge Barraza, 19, from Long Beach, Calif., who works at a store specialising in Western wear. Jorge has spent time in both the U.S. and in Durango, Mexico, where his family is originally from.

Esmerelda Walker works in a candy store specializing in Mexican candy at the mall. She has lived in the U.S. for 16 years.

A portrait of Fernando Davilla and his 6-month-old son, Junior, at the mall. Originally from Ciudad Acuña, Coahuila, Mexico, the Davilla's now live in Austin. They travelled all the way to Fort Worth to see family and shop.

A girl sits on the edge of the stage beside a Mariachi's sombrero and trumpet before the weekend's entertainment begins.

A scene inside El Mercado section of La Gran Plaza. In many ways the mall is a microcosm of the Mexican-American experience, mixing capitalist enterprise with Mexican 'sabor' or flavor.

Colorful cowboy boots are lined up for sale at La Gran Plaza.

Piñatas hang from the ceiling in a store at the mall.

A mariachi stands outside La Gran Plaza mall. The mariachi outfits are custom made for the mall.

Mariachis start their performance for a packed audience.

Shoppers leave La Gran Plaza at the end of a busy Sunday. Focus on a fun, family atmosphere with a flavor of the Mexican "mercado" have made the turnaround a huge success.