Finally, Taylor Swift fans have some new material that they’ve been waiting for: a new song and accompanying music video.
Titled “ME!,” Swift’s highly anticipated tune takes listeners back to the “Love Story”-era country pop roots that brought the Nashville star to fame. The music video begins with Swift arguing with Panic! At the Disco’s lead singer, Brendon Urie, who the song features. When the fight between the couple proves to be a bit too much, Swift storms out the room and into a celestial, cloud-filled green-gold palace, all the while singing resolutely, “I promise that you’ll never find another like me.”
The track itself is playful and bubbly with a choppy, syncopated drumbeat that carries the rhythm throughout. A bass breakdown leading into the chorus, made catchy by a collective harmony of “oohs” and bright brass lines, infectiously sends hands clapping and feet stomping.
With snappy hooks and a sing-along vibe, “ME!” is a decidedly dramatic departure from Reputation. The 2017 album saw the singer-songwriter embrace hip-hop and R&B influences in songs like “…Ready For It?” and “Look What You Made Me Do”, which boasted lyrics with a vengeful, sinister edge quite unlike the singer’s previous music.
The music release follows months of the superstar’s sharing of cryptic Instagram posts and featuring on magazine covers. She performed for her fellow honorees at the TIME 100 Gala — there to celebrate making the list the 2019 TIME 100 most influential people — and showed up for an interview with ABC’s Robin Roberts. It all led up to the Apr. 26 drop of the track, which she teased with a careful countdown on her website to midnight on Friday morning. On the evening of the release, she appeared out and about back in Nashville, TN, posing in front of a large street mural of a butterfly emblazoned with the title “ME!” and taking photos with fans.
It’s the first new music that Swift has put out since Reputation and will spark the beginning of what fans expect to be her seventh album cycle. In the past, Swift has stuck to a fall album-release schedule, putting out an album fairly regularly in the autumn every other year. But she seems to be switching up her strategy in 2019 with “ME!” Meanwhile, music hasn’t been her only priority over the past year; she also filmed the live-action movie adaptation of the play Cats.
See her latest video above.
- The Fight to Save the Salmon
- Inside the World of Black Bitcoin, Where Crypto Is About Making More Than Just Money
- The 'Great Resignation' Is Finally Getting Companies to Take Burnout Seriously. Is It Enough?
- Suddenly, Everyone on TV Is Very Rich or Very Poor. What Happened?
- Colin Powell Reflects on His Mistakes in Unpublished TIME Interview
- Business Travel's Demise Could Have Far-Reaching Consequences
- If the U.S. Spends Big on Climate, the Rest of the World Might Follow