--- description: The $2.9-billion deal gives Mars a big dog in the pet care competition title: Mars is Buying P&G's Pet Business for $2.9 Billion image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [deals](/tag/deals/) ## deals Update your preferences in [Account Settings](/account/preferences/) Close # Mars is Buying P&G's Pet Food Brands for $2.9 Billion by [Sam Frizell](/author/sam-frizell/) ## Sam Frizell Update your preferences in [Account Settings](/account/preferences/) Close Apr 9, 2014 2:11 PM CUT by [Sam Frizell](/author/sam-frizell/) ## Sam Frizell Update your preferences in [Account Settings](/account/preferences/) Close Apr 9, 2014 2:11 PM CUT The confectionary company Mars is [buying](http://www.cnbc.com/id/101566238 "undefined") [Procter & Gamble](http://time.com/2196/your-hipster-mustache-is-destroying-procter-gambles-profits/ "undefined")‘s pet food brands Iams, Eukanuba and Natura for $2.9 billion, in a big move to boost its pet food business. Mars is buying the rights to the three brands across North America, Latin America and regions outside of Europe, according to a statement. Mars’ other pet brands include Pedigree, Whiskas, Banfield and Royal Canin. Procter & Gamble said the move would help it focus on its core businesses, while Mars said the purchase will expand its pet portfolio. The acquisition accounts for about 80 percent of P&G Pet Care’s global sales, P&G said. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/55434/mars-is-buying-pgs-pet-food-brands-for-2-9-billion/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/55434/mars-is-buying-pgs-pet-food-brands-for-2-9-billion/"},"headline":"Mars is Buying P&G's Pet Food Brands for $2.9 Billion","datePublished":"2014-04-09T14:11:48.000Z","dateModified":"2026-02-21T07:12:52.195Z","description":"Now Iams, Eukanuba and Natura will be under the same roof as the Pedigree, Whiskas and Royal Canins brands","url":"https://time.com/55434/mars-is-buying-pgs-pet-food-brands-for-2-9-billion/","keywords":["deals"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Sam Frizell","jobTitle":null,"url":"https://time.com/author/sam-frizell/"}],"articleSection":"World","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/deals/","name":"deals"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/55434/mars-is-buying-pgs-pet-food-brands-for-2-9-billion/","name":"Mars is Buying P&G's Pet Food Brands for $2.9 Billion"}}]}] ```