Electronic Arts Inc. rose to the highest in nearly four months as some Wall Street analysts weighed in favorably on the the potential success of the company’s latest game, Apex Legends.
Free-to-play Apex Legends could be a competitor to the wildly popular game Fortnite, Bank of America Merrill Lynch suggested in a note, upgrading shares to buy. And Jefferies said Fortnite’s viewership on the video game streaming site Twitch was “basically chopped in half” in the days following the Apex release.
Shares experienced a delayed reaction since the February 4 launch, which came with little fanfare. The stock caught fire a few days later, when the video-game maker announced the release attracted 10 million users. The turnaround is notable for the stock, which suffered about five months of losses since last summer through December.
- How an Alleged Spy Balloon Derailed an Important U.S.-China Meeting
- Effective Altruism Has a Toxic Culture of Sexual Harassment and Abuse, Women Say
- Inside Bolsonaro's Surreal New Life as a Florida Man—and MAGA Darling
- 'Return to Office' Plans Spell Trouble for Working Moms
- 8 Ways to Read More Books—and Why You Should
- Why Aren't Movies Sexy Anymore?
- Column: Elon Musk Should Not Be in Charge of the Night Sky
- How Logan Paul's Crypto Empire Fell Apart
- 80 for Brady May Not Be a Masterpiece. But the World Needs More Movies Like This
