--- title: Tyra Banks Opening Supermodel Amusement Park, Modelland description: Tyra Banks' newest business venture is a supermodel-themed amusement park in Santa Monica, aptly called 'Modelland.' canonical: https://time.com/5521802/tyra-banks-amusement-park-modelland/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2019-02-05T20:45:19.000Z article:modified_time: 2026-04-13T07:57:20.324Z og:title: Tyra Banks to Open Supermodel Amusement Park Modelland og:description: Get ready to smize og:url: https://time.com/5521802/tyra-banks-amusement-park-modelland/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2a41e9146dc4d599/6989449416d8843dd2c348e8/tyra-banks-modelland-theme-park.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Today - Season 67 og:type: article twitter:card: summary_large_image twitter:title: Tyra Banks to Open Supermodel Amusement Park Modelland twitter:description: Get ready to smize twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2a41e9146dc4d599/6989449416d8843dd2c348e8/tyra-banks-modelland-theme-park.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Tyra Banks Is Opening a Supermodel Amusement Park Called Modelland to Bring 'Modeling to the Masses' > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=6ef6bdb2-4519-49ef-9112-6ad4d9c81ba0&cr=time-nl-brief-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Feb 5, 2019 8:45 PM UTC  TODAY -- Pictured: Tyra Banks on Friday, November 30, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images) TODAY -- Pictured: Tyra Banks on Friday, November 30, 2018 -- (Photo by: Nathan Congleton/NBC/NBCU Photo Bank via Getty Images) NBC—NBCU Photo Bank via Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Feb 5, 2019 8:45 PM UTC [Tyra Banks](http://time.com/4380300/tyra-banks-supermodel-kendall-jenner-gigi-hadid/) is bringing her [supermodel experience](http://entertainment.time.com/2011/04/08/32-epic-moments-in-reality-tv-history/slide/americas-next-top-model-tyras-big-tantrum/) to the masses with her latest venture: a supermodel-themed amusement park to be titled “Modelland.” In an interview with [_Variety_](https://variety.com/2019/biz/news/tyra-banks-modelland-attraction-santa-monica-1203128526/), the business-savvy Banks shared that the venue, will open in late 2019 in Santa Monica, California, with plans to expand globally after the flagship’s launch. “I’ve always been insanely inspired by attractions like Disneyland and Universal Studios and have wanted to bring that spirit of adventure and storytelling to the world of modeling,” Banks said. “But not the exclusive modeling industry. I’m talking about modeling for the masses.” Banks has been working on the concept of Modelland for 10 years and envisions it as a place where visitors can embrace their personal beauty. “All types of beauty — men and women, young and older — are invited to transform into the dream version of themselves,” she said. “When people leave Modelland, we want them to feel overjoyed and empowered.” This is the latest in a string of business ventures that Banks has launched off of her wildly successful modeling career; in the time since she burst onto the fashion scene, she’s created _America’s Next Top Model,_ had a singing, acting and writing career, hosted a daytime talk show, headed up a production company, and taught at Stanford. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5521802/tyra-banks-amusement-park-modelland/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5521802/tyra-banks-amusement-park-modelland/"},"headline":"Tyra Banks Is Opening a Supermodel Amusement Park Called Modelland to Bring 'Modeling to the Masses'","datePublished":"2019-02-05T20:45:19.000Z","dateModified":"2026-04-13T07:57:20.324Z","description":"Get ready to smize","url":"https://time.com/5521802/tyra-banks-amusement-park-modelland/","keywords":["Newsfeed","celebrities","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2a41e9146dc4d599/6989449416d8843dd2c348e8/tyra-banks-modelland-theme-park.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2a41e9146dc4d599/6989449416d8843dd2c348e8/tyra-banks-modelland-theme-park.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Today - Season 67","caption":"Today - Season 67","creditText":"NBC—NBCU Photo Bank via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5521802/tyra-banks-amusement-park-modelland/","name":"Tyra Banks Is Opening a Supermodel Amusement Park Called Modelland to Bring 'Modeling to the Masses'"}}]}] ```