--- title: Here's Why You're Seeing Male Cheerleaders at the Super Bowl description: The Los Angeles Rams feature two male cheerleaders on their squad — a big change for Super Bowl cheer appearances. canonical: https://time.com/5518564/male-cheerleaders-super-bowl/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2019-02-03T11:45:08.000Z article:modified_time: 2023-12-13T01:05:33.000Z og:title: Here's Why You're Seeing Male Cheerleaders at the Super Bowl og:description: Here's why the Rams have men on their cheer squad og:url: https://time.com/5518564/male-cheerleaders-super-bowl/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Here's Why You're Seeing Male Cheerleaders at the Super Bowl twitter:description: Here's why the Rams have men on their cheer squad twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Here's Why You're Seeing Male Cheerleaders at the Super Bowl Tonight > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=d467f6a4-006a-4147-9f62-117629d4f549&cr=time-nl-network-2026q3-v1). ### The seven newsletters | Newsletter | Covers | Frequency | Subscribers | Open rate | | --- | --- | --- | --- | --- | | The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% | | Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% | | Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% | | Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% | | D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% | | Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% | | In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% | Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience. ### Key data points | Metric | Value | Source | | --- | --- | --- | | Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 | | Newsletters published | 7 | TIME, August 2026 | | Highest open rate | 54.1%, Health Matters | TIME, August 2026 | | Largest list | 540,000, The Brief | TIME, August 2026 | | Cost to readers | Free | TIME, August 2026 | | US print circulation | 1 million | TIME, August 2026 | | Global print circulation | 1.15 million | TIME, August 2026 | | Publishing since | 1923 | TIME | ### TIME Newsletters: key statements * Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically. * TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read. * All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=d467f6a4-006a-4147-9f62-117629d4f549&cr=time-nl-network-2026q3-v1). * The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=d467f6a4-006a-4147-9f62-117629d4f549&cr=time-nl-network-2026q3-v1). ### FAQ #### What newsletters does TIME publish? TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ## Video: These Are the Best Super Bowl 2019 Commercials [Watch (HLS stream): These Are the Best Super Bowl 2019 Commercials](https://cdn.jwplayer.com/manifests/IpM4qDrT.m3u8) (3:56)  _Published 2019-02-01. The main show at the 2019 Super Bowl will be on the field, with Tom Brady and the New England Patriots facing off against Jared Goff and his Los Angeles Rams_  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Updated: Dec 13, 2023 1:05 AM UTCPublished: Feb 3, 2019 11:45 AM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Updated: Dec 13, 2023 1:05 AM UTCPublished: Feb 3, 2019 11:45 AM UTC Don’t call them “stunt men:” Napoleon Jinnies and Quinton Peron are official [Los Angeles Rams](http://time.com/5508298/super-bowl-rams-patriots/) cheerleaders, part of a 40-person cheer squad helping pump up their team’s spirits at [Super Bowl 53](http://time.com/5501622/maroon-5-travis-scott-super-bowl-53/) in Atlanta, Georgia tonight. They inspired the Rams inspired the male cheerleader meme, and this marks the first appearance of officially-designated male cheerleaders in the [Super Bowl’s history](http://time.com/5510210/simpsons-super-bowl-predictions/). (Previously, men who joined their female counterparts in [Super Bowl](http://time.com/5515400/best-super-bowl-commercials-2019/) cheer squads were described as the “male stunt team.”) Jinnies and Peron tried out for the team just like any other cheerleader nearly a year ago — and they got the jobs. “If you have the talent and skill set, you shouldn’t be discriminated on the basis of sex,” Molly Higgins, team vice president of community affairs and engagement, [told _USA Today_](https://www.usatoday.com/story/sports/nfl/super-bowl/2019/01/31/super-bowl-2019-rams-male-cheerleaders-history/2730673002/). “My hope is that this is going to become the new normal.” Jinnies agreed: “Especially the world of entertainment is in a place of being open, and if you can do the job, why not,” [he told _CBS News_](https://www.cbsnews.com/news/super-bowl-2019-meet-the-los-angeles-rams-male-cheerleaders-making-history/). Both Jinnies and Peron are trained as dancers, according to their social media, and while they leave the crop-top-wearing to their female teammates, they perform much of the same choreography. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5518564/male-cheerleaders-super-bowl/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5518564/male-cheerleaders-super-bowl/"},"headline":"Here's Why You're Seeing Male Cheerleaders at the Super Bowl Tonight","datePublished":"2019-02-03T11:45:08.000Z","dateModified":"2023-12-13T01:05:33.000Z","description":"“My hope is that this is going to become the new normal.”","url":"https://time.com/5518564/male-cheerleaders-super-bowl/","keywords":["Newsfeed","Super Bowl 2019"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5518564/male-cheerleaders-super-bowl/","name":"Here's Why You're Seeing Male Cheerleaders at the Super Bowl Tonight"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"These Are the Best Super Bowl 2019 Commercials","description":"The main show at the 2019 Super Bowl will be on the field, with Tom Brady and the New England Patriots facing off against Jared Goff and his Los Angeles Rams","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/IpM4qDrT/poster.jpg?width=720","uploadDate":"2019-02-01T18:35:19.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/IpM4qDrT.m3u8","embedUrl":"https://time.com/5518564/male-cheerleaders-super-bowl/","duration":"PT3M56S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5518564/male-cheerleaders-super-bowl/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```