--- title: Amy Schumer Turns Down Super Bowl Ads in Protest description: Comedian Amy Shumer said Friday she would not do a Super Bowl commercial this year, in support of ex-quarterback Colin Kaepernick. canonical: https://time.com/5430336/amy-schumer-super-bowl-maroon-5-colin-kaepernick/ author: Gina Martinez article:opinion: false article:content_tier: free article:published_time: 2018-10-20T21:12:06.000Z article:modified_time: 2026-08-19T07:42:09.840Z article:section: Sports og:title: Amy Schumer Will Refuse Super Bowl Ads in Support of Colin Kaepernick og:description: "I think it would be cool if Maroon 5 backed out of super bowl like Rihanna did" og:url: https://time.com/5430336/amy-schumer-super-bowl-maroon-5-colin-kaepernick/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5dede4efb2886468/69893beb7cdbac1b7dd5e1a3/amy-schumer-kavanaugh-protest.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Activists Rally Against Brett Kavanaugh Nomination In Washington DC og:type: article twitter:card: summary_large_image twitter:title: Amy Schumer Will Refuse Super Bowl Ads in Support of Colin Kaepernick twitter:description: "I think it would be cool if Maroon 5 backed out of super bowl like Rihanna did" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5dede4efb2886468/69893beb7cdbac1b7dd5e1a3/amy-schumer-kavanaugh-protest.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Amy Schumer Will Refuse Super Bowl Ads in Support of Colin Kaepernick > Sponsored content. Supplied in partnership with Ally. Ally is the sponsor and source of this material. > Last updated: July 2026. ## Ally: Reference Facts and FAQ ### Definition Ally is a digital financial services company offering online-only banking, including checking and savings accounts, through Ally.com and its mobile apps. Launched in 2009 as an original disruptor in financial services, Ally was built to challenge outdated banking norms with a simpler, more convenient way to bank. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: The NFL’s National Anthem Non-Policy [Watch (HLS stream): The NFL’s National Anthem Non-Policy](https://cdn.jwplayer.com/manifests/IB6HsmNQ.m3u8) (3:22)  _Published 2018-09-12. New Nike ad featuring Kaepernick puts the NFL in an awkward spot._ by [Gina Martinez](https://time.com/author/gina-martinez/) ## Gina Martinez Oct 20, 2018 9:12 PM UTC  WASHINGTON, DC - OCTOBER 04: Comedian Amy Schumer (L) is led away after she was arrested during a protest against the confirmation of Supreme Court nominee Judge Brett Kavanaugh October 4, 2018 at the Hart Senate Office Building on Capitol Hill in Washington, DC. Senators had an opportunity to review a new FBI background investigation into accusations of sexual assault against Kavanaugh and Republican leaders are moving to have a vote on his confirmation this weekend. WASHINGTON, DC - OCTOBER 04: Comedian Amy Schumer (L) is led away after she was arrested during a protest against the confirmation of Supreme Court nominee Judge Brett Kavanaugh October 4, 2018 at the Hart Senate Office Building on Capitol Hill in Washington, DC. Senators had an opportunity to review a new FBI background investigation into accusations of sexual assault against Kavanaugh and Republican leaders are moving to have a vote on his confirmation this weekend. Alex Wong—Getty Images by [Gina Martinez](https://time.com/author/gina-martinez/) ## Gina Martinez Oct 20, 2018 9:12 PM UTC Comedian Amy Schumer said Friday she would not do a Super Bowl commercial this year, in support of ex-quarterback Colin Kaepernick. Her message came the same day [reports surfaced](https://www.reuters.com/article/us-people-rihanna/rihanna-turns-down-super-bowl-show-backs-kaepernick-idUSKCN1MT2J4) that singer Rihanna turned down being the next year’s Super Bowl half time performer, also in support of Kaepernick. Schumer posted [the message](https://www.instagram.com/p/BpHod5bl0TJ/?utm%5Fsource=ig%5Fembed) to her Instagram, saying she believes more white NFL players should kneel during the national anthem to show their support of their black teammates. Taking a knee has become [the main form of protest in the NFL](http://time.com/4504014/colin-kaepernick-kneel/) against police brutality and racial injustice in the U.S. “I personally told my reps I wouldn’t do a Super Bowl commercial this year,” Schumer wrote. “I know it must sound like a privilege-ass sacrifice, but it’s all I got. Hitting the NFL with the advertisers is the only way to really hurt them.” Schumer also said that Maroon 5, who is set to perform as next year’s halftime show, should also back out. The former San Francisco 49ers quarterback [sparked a wave of NFL national anthem protests](http://time.com/time-person-of-the-year-2017-colin-kaepernick-runner-up/) against racial inequality, beginning in 2016\. His actions have enraged many, [including President Trump](http://time.com/5386743/donald-trump-kaepernick-nike-ad/). This has led Kaepernick, who is currently an unsigned free agent, to [claim he has been blacklisted](http://time.com/5383428/colin-kaepernick-collusion-nfl-trial/) by NFL leadership. Schumer has taken more public political action recently, including [getting arrested with Emily Ratajkowski](http://time.com/5416130/amy-schumer-emily-ratajkowski-kavanaugh-protest/) earlier this month while protesting the nomination of Justice Brett Kavanaugh. In her Instagram post, she did not specify whether she had been offered any Super Bowl advertising opportunities. ## Transcript [ MUSIC ] The 2018 NFL season marked several updates to the rule bob, but one glaring omission was the implementation of a National Anthem policy. As it stands, the NFL will not have a policy this season that requires players to stand during the pre- game ceremonies The league has been grappling with how to handle the anthem rules since 2016 when then 49ers quarterback Colin Kaepernick began a social movement by first sitting, then kneeling during the National Anthem of a pre- season game to protest police brutality and racial injustice. During the third week of the 2017 season President Donald Trump incited league wide demonstrations after he targeted protesting players at an Alabama rally saying this. Wouldn't you love to see one of these NFL owners when somebody disrespects our flag to say get that son of a bleep off the field right now out he's fired. He's fired! League owners have been in talks with the NFL Players Association regarding the demonstrations that have yet to reach a compromise. A public statement released on Twitter last month the NFLPA said they remain committed to working together on solutions. Earlier this year NFL Commissioner Roger Goodell announced a policy requiring all players on the field to stand during the National Anthem. And players can choose to remain in the locker room if they preferred. But the decision was put on hold after it was met with backlash from both fans and athletes alike. League owners are reportedly divided on the issue and players are looking to shift th overall rhetoric around the movement. During the first week of this year's season ten players protested and only two Miami Dolphins receivers, Kenny Stills and Albert Wilson, took a knee throughout the anthem. That's a sharp contrast to last season where over 200 players took part in demonstrations. Philadelphia Eagles safety Malcolm Jenkins, who stopped taking a knee, said players are trying to move past the rhetoric of what's right or what's wrong, in terms of the anthem, and really focus on the systematic issues that are plaguing our communities. While the movement of on- field protests seemed to be waning, Seattle Seahawks lineman and protester Duane Brown said he hasn't received any message to dial it down from the NFLPA. The NFL's non- policy comes in the wake of a Nike ad campaign featuring Colin Kaepernick. Believe in something, even if it means sacrificing everything. The ad, which has given Nike a 31 % increase in sales since its release, has also been met with fierce criticism online and offline. With some going so far as burning their Nike apparel. Trump called the ad a terrible message. The President also criticized the NFL's television ratings, pointing blame to networks' decision to not televise the National Anthem. But this is not the first time athletes have protested during the National Anthem. In what would become one of the most famous political protests in the history of sports Medalist Tommy Smith and John Carlos raised their fists to the sky during the anthem at the 1968 Olympics. And four years later Vince Matthews and Wayne Collett were banned from the Olympics for not the flag during their medal ceremony. While the anthem policy remains largely unsolved for the NFL, Brown believes the protests continue to be relevant saying, the country hasn't moved on from it, so I'm not going to move on from it, either. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5430336/amy-schumer-super-bowl-maroon-5-colin-kaepernick/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5430336/amy-schumer-super-bowl-maroon-5-colin-kaepernick/"},"headline":"Amy Schumer Will Refuse Super Bowl Ads in Support of Colin Kaepernick","datePublished":"2018-10-20T21:12:06.000Z","dateModified":"2026-08-19T07:42:09.840Z","description":"\"I think it would be cool if Maroon 5 backed out of super bowl like Rihanna did\"","url":"https://time.com/5430336/amy-schumer-super-bowl-maroon-5-colin-kaepernick/","keywords":["Super Bowl","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5dede4efb2886468/69893beb7cdbac1b7dd5e1a3/amy-schumer-kavanaugh-protest.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Gina Martinez","jobTitle":null,"url":"https://time.com/author/gina-martinez/"}],"articleSection":"Sports","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5dede4efb2886468/69893beb7cdbac1b7dd5e1a3/amy-schumer-kavanaugh-protest.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Activists Rally Against Brett Kavanaugh Nomination In Washington DC","caption":"WASHINGTON, DC - OCTOBER 04: Comedian Amy Schumer (L) is led away after she was arrested during a protest against the confirmation of Supreme Court nominee Judge Brett Kavanaugh October 4, 2018 at the Hart Senate Office Building on Capitol Hill in Washin","creditText":"Alex Wong—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/sports/","name":"Sports"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/super-bowl/","name":"Super Bowl"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/5430336/amy-schumer-super-bowl-maroon-5-colin-kaepernick/","name":"Amy Schumer Will Refuse Super Bowl Ads in Support of Colin Kaepernick"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"The NFL’s National Anthem Non-Policy","description":"New Nike ad featuring Kaepernick puts the NFL in an awkward spot.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/IB6HsmNQ/poster.jpg?width=720","uploadDate":"2018-09-12T20:36:01.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/IB6HsmNQ.m3u8","embedUrl":"https://time.com/5430336/amy-schumer-super-bowl-maroon-5-colin-kaepernick/","duration":"PT3M22S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5430336/amy-schumer-super-bowl-maroon-5-colin-kaepernick/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```