--- title: People Are Trying to Use Clickbait to Get You to Vote description: With the midterm elections fast approaching, people are finding ingenious new ways to get as many Americans as possible registered to vote. canonical: https://time.com/5428961/voter-registration-clickbait/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2018-10-18T21:28:35.000Z article:modified_time: 2026-04-13T07:55:32.473Z og:title: People Are Trying to Use Clickbait to Get You to Vote og:description: Kim and Kanye aren't actually getting a divorce og:url: https://time.com/5428961/voter-registration-clickbait/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9d6a03919a4f1351/69893cf022fb853f2ce26eec/voter-registration-clickbait.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Voter-Registration-Clickbait og:type: article twitter:card: summary_large_image twitter:title: People Are Trying to Use Clickbait to Get You to Vote twitter:description: Kim and Kanye aren't actually getting a divorce twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9d6a03919a4f1351/69893cf022fb853f2ce26eec/voter-registration-clickbait.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # People Are Trying to Use All Kinds of Clickbait to Get You to Vote  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Oct 18, 2018 9:28 PM UTC  Pile of voting buttons Pile of voting buttonsluismmolina/Getty Images/iStockphoto  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Oct 18, 2018 9:28 PM UTC With the [2018 midterm elections](http://time.com/5411948/national-voter-registration-drive-record-midterm-elections/) fast approaching, people are finding alternative new ways to get as many Americans as possible registered to vote. One such method that has recently gone viral involves pairing an attention-grabbing tweet—otherwise known as [clickbait](http://time.com/5362183/the-real-fake-news-crisis/)—with a link to the U.S. government’s official voter registration website. Twitter users may think they’re about to get the (totally unsubstantiated) scoop on Kim Kardashian and Kanye West’s impending divorce following [Ye’s controversial visit to the White House](http://time.com/5422270/kanye-west-trump-speech/), but after clicking, they’ll realize they’re actually being prompted to fulfill one of their most basic civic duties. The ruse has quickly caught on since the original Kimye tweet, with others attaching the link to promises of a new Drake and Rihanna single or an explanation of Ariana Grande and Pete Davidson’s breakup. > [](https://twitter.com/AshleeMPreston/status/1050880021995257856) > [](https://twitter.com/ktgonkt/status/1052995151277301761) > [](https://twitter.com/cigelske/status/1051621302799396864) > [](https://twitter.com/%5FSashaNicole%5F/status/1052387959020883968) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5428961/voter-registration-clickbait/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5428961/voter-registration-clickbait/"},"headline":"People Are Trying to Use All Kinds of Clickbait to Get You to Vote","datePublished":"2018-10-18T21:28:35.000Z","dateModified":"2026-04-13T07:55:32.473Z","description":"Kim and Kanye aren't actually getting a divorce","url":"https://time.com/5428961/voter-registration-clickbait/","keywords":["Newsfeed","viral","2018 Midterm Elections"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9d6a03919a4f1351/69893cf022fb853f2ce26eec/voter-registration-clickbait.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9d6a03919a4f1351/69893cf022fb853f2ce26eec/voter-registration-clickbait.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Voter-Registration-Clickbait","caption":"Pile of voting buttons","creditText":"luismmolina/Getty Images/iStockphoto","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5428961/voter-registration-clickbait/","name":"People Are Trying to Use All Kinds of Clickbait to Get You to Vote"}}]}] ```