--- description: Nike sales grew 31% from Sunday through Tuesday over Labor Day in 2018, besting 2017's comparative 17% increase. title: Nike Sales Increase 31% After Kaepernick Ad Despite Backlash image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc71b0d4049a5509d/6989396c096a9457796a35ae/gettyimages-885047880.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [U.S.](/section/us/) ## U.S. Update your preferences in [Account Settings](/account/preferences/) Close * [Sports](/tag/sports/) ## Sports Update your preferences in [Account Settings](/account/preferences/) Close # Despite Outrage, Nike Sales Increased 31% After Kaepernick Ad by [Gina Martinez](/author/gina-martinez/) ## Gina Martinez Update your preferences in [Account Settings](/account/preferences/) Close Updated: Dec 12, 2023 5:43 PM CUTPublished: Sep 8, 2018 7:08 PM CUT  Colin Kaepernick speaks onstage at ACLU SoCal Hosts Annual Bill of Rights Dinner Colin Kaepernick speaks onstage at ACLU SoCal Hosts Annual Bill of Rights DinnerMatt Winkelmeyer—Getty Images by [Gina Martinez](/author/gina-martinez/) ## Gina Martinez Update your preferences in [Account Settings](/account/preferences/) Close Updated: Dec 12, 2023 5:43 PM CUTPublished: Sep 8, 2018 7:08 PM CUT Despite the backlash in the wake of [Nike’s endorsement deal with Colin Kaepernick](http://time.com/5386204/colin-kaepernick-nike-keeps-winning/ "undefined"), the sportswear company has seen a 31% increase in online sales, according to one outside estimate. Nike sales grew 31% from Sunday through Tuesday over the Labor Day holiday this year compared with the previous year, [according to Edison Trends](https://trends.edison.tech/research-nike-labor-day-2018.html "undefined"). On Sept. 3, Nike debuted their new campaign featuring the former San Francisco 49ers quarterback, who [sparked the wave of NFL national anthem protests](http://time.com/time-person-of-the-year-2017-colin-kaepernick-runner-up/ "undefined") against racial inequality last year. His actions enraged many, leading Kaepernick, who is currently an unsigned free agent, to claim he has been blacklisted by NFL leadership. Nike followed up on Wednesday, [releasing an ad](http://time.com/5387672/colin-kaepernick-nike-ad-nfl/ "undefined") featuring Kaepernick, which aired during the NFL season opener on Thursday. After the announcement, many Nike customers blasted the decision on social media. Some filmed themselves destroying Nike products and claiming they will boycott the company. > [](https://twitter.com/CalebBayne/status/1037883089593270272) President Trump, who has [been a very vocal critic](http://time.com/4960638/donald-trump-latest-battle-against-nfl/ "undefined") of players kneeling during the anthem, weighed in on Nike’s endorsement deal Friday, questioning the company’s decision. > [](https://twitter.com/realDonaldTrump/status/1038018199449567232) **Correction Sept. 10** The original version of this story misstated the origin of the Nike sales data. It came from an outside research firm, not from Nike. 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