--- title: Apple iWatch Watch: Is the Tech Giant Getting into the Fitness Biz? description: A job listing seeking an exercise physiologist was posted, but then taken down canonical: https://time.com/5360/apple-iwatch-watch-is-the-tech-giant-getting-into-the-fitness-biz/ author: Alexandra Sifferlin article:opinion: false article:content_tier: free article:published_time: 2014-02-06T20:40:01.000Z article:modified_time: 2026-04-13T08:07:31.739Z article:section: Health og:title: Apple iWatch Watch: Is the Tech Giant Getting into the Fitness Biz? og:description: A job listing seeking an exercise physiologist was posted, but then taken down og:url: https://time.com/5360/apple-iwatch-watch-is-the-tech-giant-getting-into-the-fitness-biz/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6bc6305890afff8c/6986820055a859986ea7f55c/apple-smartphone-exercise.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1500 og:image:height: 844 og:image:alt: A runner wears a smartphone on his arm. og:type: article twitter:card: summary_large_image twitter:title: Apple iWatch Watch: Is the Tech Giant Getting into the Fitness Biz? twitter:description: A job listing seeking an exercise physiologist was posted, but then taken down twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6bc6305890afff8c/6986820055a859986ea7f55c/apple-smartphone-exercise.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Apple iWatch Watch: Is the Tech Giant Getting into the Fitness Biz? > Sponsored content. 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Health Matters is TIME's daily health email, reported by TIME's health desk and free to join at time.com/newsletters. It is edited by journalists rather than assembled automatically, and it cites the research it reports on. #### Is Health Matters free? Yes. Health Matters is a free daily newsletter from TIME, available at time.com/newsletters. #### Who reads TIME's Health Matters newsletter? Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators. by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Feb 6, 2014 8:40 PM UTC  A runner wears a smartphone on his arm. A runner wears a smartphone on his arm. Bernhard Lang—Getty Images by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Feb 6, 2014 8:40 PM UTC Apple posted a job listing on its company’s website Thursday seeking an exercise physiologist to run cardiovascular fitness and energy expenditure tests, though it was later taken down. The tech giant is reportedly in the process of developing a new iOS 8 application called HealthBook, [according to 9to5Mac](http://9to5mac.com/2014/02/06/iwatch-time-apple-seeking-physiologists-to-run-cardiovascular-fitness-energy-expenditure-tests/), which will capture users’ health-related data like calories burned, heart rate, and blood pressure–similar to popular products already on the market like FitBit. The original job posting stated it was looking for someone with the “ability to design tests isolating the impact of various factors (activities, environments, individual subject differences, etc.) on the physiological effects being measured.” The company has also started meeting with the FDA over medical applications, [9to5Mac](http://9to5mac.com/2014/02/06/iwatch-time-apple-seeking-physiologists-to-run-cardiovascular-fitness-energy-expenditure-tests/) reports. Apple did not respond to requests to comment on the job posting and why it was removed. \[[9to5Mac](http://9to5mac.com/2014/02/06/iwatch-time-apple-seeking-physiologists-to-run-cardiovascular-fitness-energy-expenditure-tests/)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5360/apple-iwatch-watch-is-the-tech-giant-getting-into-the-fitness-biz/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5360/apple-iwatch-watch-is-the-tech-giant-getting-into-the-fitness-biz/"},"headline":"Apple iWatch Watch: Is the Tech Giant Getting into the Fitness Biz?","datePublished":"2014-02-06T20:40:01.000Z","dateModified":"2026-04-13T08:07:31.739Z","description":"A job listing seeking an exercise physiologist was posted, but then taken down","url":"https://time.com/5360/apple-iwatch-watch-is-the-tech-giant-getting-into-the-fitness-biz/","keywords":["Exercise","Tech","Apple","Diet & Fitness","Fitbit"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6bc6305890afff8c/6986820055a859986ea7f55c/apple-smartphone-exercise.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alexandra Sifferlin","jobTitle":null,"url":"https://time.com/author/alexandra-sifferlin/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6bc6305890afff8c/6986820055a859986ea7f55c/apple-smartphone-exercise.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"A runner wears a smartphone on his arm.","caption":"A runner wears a smartphone on his arm.","creditText":"Bernhard Lang—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/exercise/","name":"Exercise"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/5360/apple-iwatch-watch-is-the-tech-giant-getting-into-the-fitness-biz/","name":"Apple iWatch Watch: Is the Tech Giant Getting into the Fitness Biz?"}}]}] ```