--- title: Mamma Mia! Challenge Goes Viral description: With Mamma Mia! Here We Go Again currently in theaters, Mamma Mia fever continues to rage online, sparking new challenges for fans. canonical: https://time.com/5347210/mamma-mia-challenge/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-07-24T16:10:56.000Z article:modified_time: 2026-04-13T07:54:00.833Z og:title: There's a Fun 'Mamma Mia!' Challenge Going Around og:description: Fans are looking ahead to the future of the franchise — with creative names og:url: https://time.com/5347210/mamma-mia-challenge/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt96d3fdef84ac60fd/698935ad7cdbac4b55d5d704/mama-mia-two-new-movie.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2405 og:image:height: 1353 og:image:alt: Mamma Mia! Here We Go Again og:type: article twitter:card: summary_large_image twitter:title: There's a Fun 'Mamma Mia!' Challenge Going Around twitter:description: Fans are looking ahead to the future of the franchise — with creative names twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt96d3fdef84ac60fd/698935ad7cdbac4b55d5d704/mama-mia-two-new-movie.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # There's a Fun _Mamma Mia!_ Challenge Going Around > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 24, 2018 4:10 PM UTC  A young Donna (Lily James, center) and her best friends take the stage as Donna and the Dynamos A young Donna (Lily James, center) and her best friends take the stage as Donna and the Dynamos Universal  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 24, 2018 4:10 PM UTC With [_Mamma Mia: Here We Go Again_](http://time.com/5342753/mamma-mia-2-review/) currently in theaters after getting released just last week, fans are in the thick of their obsession with the sequel to the classic musical-turned-movie starring [Meryl Streep](http://time.com/5340939/cher-meryl-streep-kiss/) and Amanda Seyfried. And with one sequel down, of course [ABBA lovers](http://time.com/5272814/abba-mamma-mia-kissed-a-teacher/) and supporters of the Greek-Island-based storyline are already clamoring for the next installment to the pop musical franchise. But while one _Mamma Mia!_ Challenge already exists — with [fans taking photos](https://twitter.com/search?q=%23mammamiachallenge&src=typd) dressed in the now-classic overalls worn by Donna in both the first and second films — another one is bubbling up. The newest challenge: naming the sequels, based on song lyrics. It’s easy enough to come up with ways to codify the future of the _Mamma Mia!_ franchise using a similar strategy as the [_Fast and the Furious_](http://time.com/3770961/fast-and-the-furious-greatest-action-movie-franchise/) universe: just get creative with the use of numbers and, in this case, ABBA songs. > [](https://twitter.com/laurabonang/status/1020936869712932864) You could also consider other songs, like the Demi Lovato tune “Here We Go Again,” riffing on the second _Mamma Mia_‘s title as a starting point. > [](https://twitter.com/Geekchicster/status/1021579081853427713) Or stick with the classic ABBA options. > [](https://twitter.com/miggyjuix/status/1021047408036212738) Peter Pan references work, too. > [](https://twitter.com/AUDRIDAHMER/status/1019637191889293313) Or you can take it in a whole new, multi-referential direction. > [](https://twitter.com/cheergirlriko/status/1021640593846427649) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5347210/mamma-mia-challenge/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5347210/mamma-mia-challenge/"},"headline":"There's a Fun Mamma Mia! 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