By Eli Meixler
June 27, 2018

Starting this weekend, train passengers in western Japan will have the option of riding in a very particular sort of style.

A Hello Kitty-themed bullet train will begin daily service Saturday between the western Japanese cities of Osaka and Fukuoka, the Japan Times reports. The pink-and-white train will run for three months “with the aim of revitalizing regional communities in western Japan,” according to the line’s operator, West Japan Railway Co. [JR West], which unveiled the train to the media Monday.

Passengers and fans of the beloved character won’t just enjoy rapid service, but a full Hello Kitty experience, including purchasing tickets on a dedicated website. The train itself is festooned inside-and-out with images of Hello Kitty and her iconic hair bows, from car exteriors to the windows, headrests and carpets. For a limited time, the first car, called “Hello! Plaza,” will house a store with souvenirs and specialty goods, while in the second car riders can pose for photos with a life-sized Hello Kitty statue wearing a train operator’s uniform. The company is also planning to open a Hello Kitty cafe and shop in Fukuoka’s Hakata station to accompany the launch.

“We want Japanese and overseas people from a wide range of generations to enjoy this shinkansen,” said JR West sales director Takehiro Zai, referring to Japan’s network of regional high-speed trains, according to the Japan Times.

Read more: Hello Kitty at 40: Sexist Throwback or Empowering Icon?

Hello Kitty — who is a human girl, not a feline — was introduced by Japanese design company Sanrio in 1974 and has since grown into a multi-billion dollar global brand, spawning themed restaurants, cartoons and fan conventions. In 2014, Hello Kitty even took to the skies with the help of Taiwanese airline EVA Air.

Write to Eli Meixler at eli.meixler@time.com.

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