A fashion show case in Jeddah, Saudi Arabia made a major style statement this week when they sent drones to show their clothing instead of models.
Dresses fluttered in the air as they were displayed via drone, sans humans. In an interview with BBC Arabic, Ali Nabil Akbar, one of the organizers of the fashion event, said that the decision to use drones to show their wares was “suitable for the month of Ramadan” and was the result of much time and preparation.
This isn’t the first time that drones have made an appearance in the fashion arena either; earlier this year, in February, Dolce & Gabbana sent drones down the runway as a tech-savvy way to show off their new line of handbags.
See the flying fashion drones below.
More Must-Read Stories From TIME
- Supreme Court Overturns Roe v. Wade, Undoing Constitutional Right to Abortion
- What the Supreme Court’s Abortion Decision Means for Your State
- The Failure of the Feminist Industrial Complex
- The Fight Over Abortion Has Only Just Begun
- Column: How Stereotypes Shape the Language People Use
- Everything We Know About Beyoncé's New Album, Renaissance
- Homes Made from Straw or Fungi Can Now Get You a Cheaper Mortgage in the Netherlands
- Going on Vacation This Summer? Welcome to the 'Revenge Travel' Economy
Read More From TIME
