--- title: Rihanna Launches Her Savage X Fenty Lingerie Collection description: Rihanna's Savage X Fenty lingerie line has arrived, with 36 different sizes and 80 shades of 'nude,' inspiring emotional responses. canonical: https://time.com/5273996/rihanna-savage-fenty-reactions/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2018-05-11T13:33:43.000Z article:modified_time: 2026-04-13T07:52:48.593Z og:title: Rihanna's Wide-Ranging Lingerie Line Is and People Are Emotional og:description: The line comes in 36 different sizes and 80 shades of 'nude' og:url: https://time.com/5273996/rihanna-savage-fenty-reactions/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4011f937e9377992/6989302622fb85b389e2597c/gettyimages-957158024.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Rihanna Launches Global Lingerie Brand, Savage X Fenty og:type: article twitter:card: summary_large_image twitter:title: Rihanna's Wide-Ranging Lingerie Line Is and People Are Emotional twitter:description: The line comes in 36 different sizes and 80 shades of 'nude' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4011f937e9377992/6989302622fb85b389e2597c/gettyimages-957158024.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Rihanna's Inclusive Lingerie Collection Is Here and It's Making People Emotional > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman May 11, 2018 1:33 PM UTC  Rihanna launches global lingerie brand, Savage X Fenty at Villain on May 10, 2018 in New York City. (Photo by Kevin Mazur/Getty Images for Savage X Fenty) Rihanna launches global lingerie brand, Savage X Fenty at Villain on May 10, 2018 in New York City. (Photo by Kevin Mazur/Getty Images for Savage X Fenty) Kevin Mazur—Getty Images for Savage X Fenty by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman May 11, 2018 1:33 PM UTC [Rihanna’s](http://time.com/4852121/rihanna-jet-ski/) lingerie collection [Savage X Fenty](https://www.savagex.com/) arrived online early Friday morning to a chorus of praise. The [“Work” singer’s](http://time.com/5257694/rihanna-met-gala-dress-pope-2018/) 90-style collection includes a wide selection of [lacy underthings](https://time.com/shopping/article/best-lingerie-brands/). Pieces come in 36 different sizes ranging from 32A-44DD in cup size and XS-3X in panties. Its nude collection comes in a diverse range of 90 shades, much like her Fenty Beauty cosmetics line, one of [TIME’s 25 Best Inventions of 2017](http://time.com/5026366/rihanna-fenty-beauty-best-inventions-2017/.). The launch party, which took place in Brooklyn, New York, Thursday night, featured holograms of Rihanna modeling the merchandise. In her [June _Vogue_](http://time.com/5264421/rihanna-talks-body-image-in-vogue-cover-interview/) cover story, Rihanna explained that the line is about flipping the script on fashion. “Savage is really about taking complete ownership of how you feel and the choices you make. As women, we’re looked at as the needy ones, the naggy ones, the ones who are going to be heartbroken in a relationship. Savage is just the reverse. And you know, guys don’t like getting the cards flipped on them — ever.” Predictably, the Internet has zero chill about any of this, and proceeded to do the absolute most on Twitter as is often the case when Rihanna does just about anything. Many who felt it was high time for such an accessible lingerie line went ballistic. > [](https://twitter.com/RAVIEB/status/994818599100604417) > [](https://twitter.com/LostInFenty/status/994350727798587393) > [](https://twitter.com/laurgabby/status/994828487587483650) > [](https://twitter.com/Loveee%5Fsbg/status/994779817122942978) > [](https://twitter.com/nonvicioussyd/status/994836579410640896) The website was so popular that eager card-carrying members of Rihanna’s avid fan base, the “Navy,” shared that they waited until midnight to get stuck in line for as long as an hour. While the wait was endlessly frustrating to some, others were content to wait forever. > [](https://twitter.com/wittle%5Fbunny/status/994800898235949057) > [](https://twitter.com/kitkatfisher/status/994794765601435648) > [](https://twitter.com/prissy%5Fmitsy/status/994795446559301633) > [](https://twitter.com/%5F%5F%5Fiamkayla/status/994797670999961600) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5273996/rihanna-savage-fenty-reactions/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5273996/rihanna-savage-fenty-reactions/"},"headline":"Rihanna's Inclusive Lingerie Collection Is Here and It's Making People Emotional","datePublished":"2018-05-11T13:33:43.000Z","dateModified":"2026-04-13T07:52:48.593Z","description":"The line comes in 36 different sizes and 80 shades of 'nude'","url":"https://time.com/5273996/rihanna-savage-fenty-reactions/","keywords":["Newsfeed","fashion"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4011f937e9377992/6989302622fb85b389e2597c/gettyimages-957158024.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4011f937e9377992/6989302622fb85b389e2597c/gettyimages-957158024.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Rihanna Launches Global Lingerie Brand, Savage X Fenty","caption":"Rihanna Launches Savage X Fenty","creditText":"Kevin Mazur—Getty Images for Savage X Fenty","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5273996/rihanna-savage-fenty-reactions/","name":"Rihanna's Inclusive Lingerie Collection Is Here and It's Making People Emotional"}}]}] ```