--- title: Heinz' New 'Mayochup' Sauce Incites Total Condiment Mayhem description: First there was the great debate over sliced ketchup. Now, Heinz Mayochup is sending the Internet into a sauce spiral. canonical: https://time.com/5239241/heinz-mayochup-ketchup-mayonnaise-reactions/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2018-04-13T16:45:43.000Z article:modified_time: 2026-04-13T07:52:09.089Z og:title: Heinz' New 'Mayochup' Sauce Incites Total Condiment Mayhem og:description: The internet is at a ketchup-mayonnaise impasse og:url: https://time.com/5239241/heinz-mayochup-ketchup-mayonnaise-reactions/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8a4af2c39255909c/69892d9d7cdbac73e2d5c963/mayochup-heinz-mayo-ketchup-fry-sauce.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2405 og:image:height: 1353 og:image:alt: French fries with ketchup and mayonnaise og:type: article twitter:card: summary_large_image twitter:title: Heinz' New 'Mayochup' Sauce Incites Total Condiment Mayhem twitter:description: The internet is at a ketchup-mayonnaise impasse twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8a4af2c39255909c/69892d9d7cdbac73e2d5c963/mayochup-heinz-mayo-ketchup-fry-sauce.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Heinz New 'Mayochup' Sauce Incites Total Condiment Mayhem > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=eed55194-0bf9-4509-951e-8e91a9523165&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=eed55194-0bf9-4509-951e-8e91a9523165&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=eed55194-0bf9-4509-951e-8e91a9523165&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Apr 13, 2018 4:45 PM UTC  French fries with ketchup and mayonnaise French fries with ketchup and mayonnaise Karen Desjardin/Getty Images  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Apr 13, 2018 4:45 PM UTC Is 2018 shaping up to be the year of the [condiment](http://www.extracrispy.com/food/4547/4-british-condiments-you-should-know) controversy? First, there was the great debate over [sliced ketchup](http://time.com/5212483/sliced-ketchup-reactions/). Now, [Heinz](http://www.extracrispy.com/culture/4679/patients-crohns-disease-was-actually-a-heinz-ketchup-packet) Mayochup is sending the Internet into a sauce spiral. After Heinz’ official Twitter account shared a poll on Wednesday asking tweeters to vote on whether the ketchup-mayonnaise combination should be released in the U.S., sauce lovers and haters alike took to social media to make their opinions heard. “Want [#mayochup](https://twitter.com/hashtag/mayochup?src=hash) in stores?” Heinz wrote. “500,000 votes for ‘yes’ and we’ll release it to you saucy Americans.” However, some detractors were quick to argue that this condiment hybrid already exists, citing both Russian and Thousand Island dressing as well as fry sauce as examples. “We may have different names for her (Mayo-Ketchup, Salsa Golf, Fry Sauce, Salsa Rosada), but we all pray to the same sauce,” tweeted comedian Gabe Gonzalez. “This blasphemy from Heinz will not stand.” Others were simply put off by the idea as a whole. “Y’all need to stop right now,” wrote one Twitter user in reply. > [](https://twitter.com/HeinzKetchup%5FUS/status/984133260216332302) > [](https://twitter.com/gaybonez/status/984470045840543745) > [](https://twitter.com/laanardo/status/984186673981526016) See a selection of other reactions below. > [](https://twitter.com/LivingLele/status/984193465419378688) > [](https://twitter.com/AucousticScreec/status/984133603637379073) > [](https://twitter.com/Sumwun7/status/984497603076345857) > [](https://twitter.com/amberrt18/status/984208635004829697) > [](https://twitter.com/landonshill/status/984474620714565632) > [](https://twitter.com/bondedword/status/984494102678065154) > [](https://twitter.com/sagenigma/status/984192940107943936) > [](https://twitter.com/bfeldt/status/984764960592056321) > [](https://twitter.com/andylancaster/status/984192104657309696) > [](https://twitter.com/briantrich/status/984453154103177217) > [](https://twitter.com/mdougherty20/status/984793293685972993) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5239241/heinz-mayochup-ketchup-mayonnaise-reactions/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5239241/heinz-mayochup-ketchup-mayonnaise-reactions/"},"headline":"Heinz New 'Mayochup' Sauce Incites Total Condiment Mayhem","datePublished":"2018-04-13T16:45:43.000Z","dateModified":"2026-04-13T07:52:09.089Z","description":"It's a ketchup-mayonnaise impasse","url":"https://time.com/5239241/heinz-mayochup-ketchup-mayonnaise-reactions/","keywords":["Newsfeed","Food & Drink","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8a4af2c39255909c/69892d9d7cdbac73e2d5c963/mayochup-heinz-mayo-ketchup-fry-sauce.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8a4af2c39255909c/69892d9d7cdbac73e2d5c963/mayochup-heinz-mayo-ketchup-fry-sauce.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"French fries with ketchup and mayonnaise","caption":"French fries with ketchup and mayonnaise","creditText":"Karen Desjardin/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5239241/heinz-mayochup-ketchup-mayonnaise-reactions/","name":"Heinz New 'Mayochup' Sauce Incites Total Condiment Mayhem"}}]}] ```