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---
title: Donald Trump Jr. And chocolate Bunny photo become meme
description: A photo of Trump Jr. apparently giving an in-depth interview to a gaggle of life-sized chocolate bunnies has gone viral.
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author: Flora Carr
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article:published_time: 2018-03-13T12:57:53.000Z
article:modified_time: 2026-08-04T07:47:18.540Z
og:title: Photo of Donald Trump Jr. and the Chocolate Bunny Is a meme
og:description: It&#x27;s a festive Easter treat asking the tough questions
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og:image:alt: Donald Jr. And Eric Trump Attend Opening Of Trump International Hotel &amp; Tower In Vancouver
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twitter:title: Photo of Donald Trump Jr. and the Chocolate Bunny Is a meme
twitter:description: It&#x27;s a festive Easter treat asking the tough questions
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltf1da54407d55c54e/6988e4f1656a3f0252bd261d/donald-trump-jr-wrong-voting-day.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Photo of Donald Trump Jr. and a Life Size Chocolate Bunny Inevitably Memed Itself

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## TIME Newsletters: Reference Facts and FAQ

### Definition

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### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
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### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
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| US print circulation | 1 million | TIME, August 2026 |
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| Publishing since | 1923 | TIME |

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<!-- video src="https://cdn.jwplayer.com/manifests/3tsUqqez.m3u8" -->
## Video: Donald Trump Jr. Has Previously Undisclosed Business Partnership With Hunting Buddy

[Watch (HLS stream): Donald Trump Jr. Has Previously Undisclosed Business Partnership With Hunting Buddy](https://cdn.jwplayer.com/manifests/3tsUqqez.m3u8) (1:20)

![Donald Trump Jr. Has Previously Undisclosed Business Partnership With Hunting Buddy](https://cdn.jwplayer.com/v2/media/3tsUqqez/poster.jpg?width=720)

_Published 2018-03-12. Donald Trump Jr. has a previously undisclosed business relationship with a longtime hunting buddy who helped raise millions of dollars for his father’s 2016 presidential campaign._


by 

[Flora Carr](https://time.com/author/flora-carr/)


## Flora Carr


Mar 13, 2018 12:57 PM UTC

![Donald Jr. And Eric Trump Attend Opening Of Trump International Hotel &amp; Tower In Vancouver](https://static.time.com/v3/assets/bltea6093859af6183b/bltf1da54407d55c54e/6988e4f1656a3f0252bd261d/donald-trump-jr-wrong-voting-day.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

VANCOUVER, BRITISH COLUMBIA - FEBRUARY 28: Donald Trump Jr. delivers a speech during a ceremony for the official opening of the Trump International Tower & Hotel on February 28, 2017 in Vancouver, Canada. The tower is the Trump Organization's first new international property since Donald Trump assumed the presidency. (Photo by Jeff Vinnick/Getty Images)

VANCOUVER, BRITISH COLUMBIA - FEBRUARY 28: Donald Trump Jr. delivers a speech during a ceremony for the official opening of the Trump International Tower & Hotel on February 28, 2017 in Vancouver, Canada. The tower is the Trump Organization's first new international property since Donald Trump assumed the presidency. (Photo by Jeff Vinnick/Getty Images) Jeff Vinnick—Getty Images

by 

[Flora Carr](https://time.com/author/flora-carr/)


## Flora Carr


Mar 13, 2018 12:57 PM UTC

[Donald Trump Jr.](http://time.com/5195384/donald-trump-jr-gentry-beach-undisclosed-business/) has a habit of going viral, whether it’s for Twitter typos that [become “dank” memes](http://time.com/5130384/donald-trump-jr-dankness-tweet/), or for his latest photo opp with an unexpectedly inquisitive chocolate bunny.

Trump Jr. was visiting Sarris Candies, a candy factory in Canonsburg, Pennsylvania, during a campaign stop, when a well-placed journalist snapped a photo of him apparently giving an in-depth interview to a group of life-sized chocolate bunnies.

Andrew Rush, a journalist for the Pittsburgh Post-_Gazette_, posted the photo on Monday, Tweeting: “This is the danger of campaigning at a candy factory”.

> [](https://twitter.com/andrewrush/status/973275113121550343)

The image has, inevitably, taken off on social media. See a selection of the takes below.

> [](https://twitter.com/MattsIdeaShop/status/973280957468893189)

> [](https://twitter.com/ditzkoff/status/973285333445029888)


> [](https://twitter.com/ziwe/status/973284064739381253)

> [](https://twitter.com/valleyhack/status/973282077067173888)

> [](https://twitter.com/darth/status/973283525758656512)


> [](https://twitter.com/nycsouthpaw/status/973280590429589505)

Later on Monday, Trump Jr. addressed the meme with a Tweet of his own, retweeting Rush’s original Tweet and quipping: “The chocolate rabbit gave a hard hitting interview and was delicious afterwards.”

> [](https://twitter.com/DonaldJTrumpJr/status/973300196221378562)

The President’s eldest son was visiting Sarris Candies alongside Rick Saccone, the Republican congressional candidate for the special election in Pennsylvania’s 18th District on Tuesday.


Last month Trump Jr. tweeted out a typo that seemed designed to go viral, when he misspelt “darkness” as “dankness”, as he attempted to refer to the _Washington Post_ slogan “Democracy Dies in Darkness”.

> [](https://twitter.com/DonaldJTrumpJr/status/959090384814133248)

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