--- title: Opening Ceremony Hosts Disneyland Mickey Mouse Runway Show description: Fashion brand Opening Ceremony just staged a full runway show at Disneyland, including a Mickey Mouse collection. canonical: https://time.com/5191338/opening-ceremony-fashion-show-disneyland/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-03-08T17:16:11.000Z article:modified_time: 2026-04-13T07:51:13.866Z og:title: This Fashion Brand Staged a Full Runway Show at Disneyland og:description: Disneyland's first runway show in over 40 years og:url: https://time.com/5191338/opening-ceremony-fashion-show-disneyland/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt73860110aef0fc05/69892a2222fb853694e25004/opening-ceremony-stages-runway-show-at-disneyland.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Disney kicks off "Mickey the True Original" campaign in celebration of Mickey's 90th anniversary with a fashion show at Disneyland featuring a Mickey-inspired collection by Opening Ceremony og:type: article twitter:card: summary_large_image twitter:title: This Fashion Brand Staged a Full Runway Show at Disneyland twitter:description: Disneyland's first runway show in over 40 years twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt73860110aef0fc05/69892a2222fb853694e25004/opening-ceremony-stages-runway-show-at-disneyland.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Disney Character Models Took Over This Runway Show to Make Fashion a Much More Magical Place > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 8, 2018 5:16 PM UTC  ANAHEIM, CA - MARCH 07: (L-R) Mickey Mouse, Co-Founder of Opening Ceremony Humberto Leon, Co-Founder of Opening Ceremony Carol Lim and Minnie Mouse attend the launch of "Mickey the True Original" campaign in celebration of Mickey's 90th anniversary with a fashion show featuring a Mickey-inspired collection by Opening Ceremony at Disneyland on March 7, 2018 in Anaheim, California. (Photo by Frazer Harrison/Getty Images for Disney) ANAHEIM, CA - MARCH 07: (L-R) Mickey Mouse, Co-Founder of Opening Ceremony Humberto Leon, Co-Founder of Opening Ceremony Carol Lim and Minnie Mouse attend the launch of "Mickey the True Original" campaign in celebration of Mickey's 90th anniversary with a fashion show featuring a Mickey-inspired collection by Opening Ceremony at Disneyland on March 7, 2018 in Anaheim, California. (Photo by Frazer Harrison/Getty Images for Disney) Frazer Harrison—Getty Images for Disney  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 8, 2018 5:16 PM UTC The fashion industry often gets a bad rap for being stuffy sometimes, but this fashion label’s Disneyland runway show proves that good style and fun can go hand-in-hand. Cool kid fashion brand [Opening Ceremony](http://time.com/4592837/opening-ceremony-carol-lim/) has never shied away from the unconventional when it comes to showing their latest collections; in the past, in lieu of traditional fashion shows, they’ve shown their wares via [ballet performances](http://time.com/4653305/opening-ceremony-protest-ballet/) and interpretive dance and this year, they took it a step further by staging a full fashion show at the happiest place on earth, [Disneyland](http://time.com/5020468/legionnaires-disease-disneyland/). The show was held after-hours in the theme park’s “Toon Town” and featured Opening Ceremony’s latest collection, a collaboration with [Disney](http://time.com/money/5143585/disney-world-disneyland-price-increase/) in honor of Mickey Mouse’s 90th birthday. Models accessorized their Disney-inspired looks with buns reminiscent of mouse ears and Mickey Mouse manicures as they took to the runway. Later, Mickey and Minnie Mouse even took a turn on the runway in Opening Ceremony garb, flanked by a festive marching band. Mickey and Minnie weren’t the only celebrities spotted at Opening Ceremony’s show that night, however; guests included Chance the Rapper, Laverne Cox, Maya Rudolph, Fred Armisen, and Diplo. 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