--- title: Flood Storm Beer Drinker Becomes Meme Hero description: When this Massachusetts neighborhood was flooded with over three feet of water, one man decided to explore with a Bud Light in hand. canonical: https://time.com/5188257/beer-flood-meme/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-03-06T20:24:05.000Z article:modified_time: 2026-04-13T07:51:11.196Z og:title: This Beer-Drinking Flood Hero Is the Ideal Wild Weather Meme og:description: This Massachusetts man seems utterly unfazed by intense flooding in a viral meme og:url: https://time.com/5188257/beer-flood-meme/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Beer-Drinking Flood Hero Is the Ideal Wild Weather Meme twitter:description: This Massachusetts man seems utterly unfazed by intense flooding in a viral meme twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Beer-Drinking Flood Hero Is the Crazy Weather Meme We Need > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=4cc08c6d-f2a8-4069-a040-a63b27fcdd06&cr=time-nl-network-2026q3-v1)  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Mar 6, 2018 8:24 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Mar 6, 2018 8:24 PM UTC What’s a man to do when the streets are flooded? Apparently, head outside — with beer in hand. When Boston-area resident Chad Blackman was snapped sipping on a casual Bud Light while chest-deep in floodwaters on a street in the Brant Rock neighborhood, the image became a viral meme thanks to a [Facebook page](https://www.facebook.com/msaeachubaetsmemes/photos/a.1162336560450433.1073741829.1157905574226865/2059929934024420/?type=3&theater). An intense nor’easter storm submerged the streets of coastal town Marshfield in up to 3.5 feet of water last week, leaving Blackman and his friend Eric Murphy without power or much way to entertain themselves, [the _Boston Globe_ reports](https://www.bostonglobe.com/metro/2018/03/05/marshfield-resident-becomes-meme-sensation-after-drinking-bud-light-flooded-streets/cqKOiAvFXs8NWH64STItPK/story.html). So they decided to venture out into the murky depths and take some photos, equipped as they were with chest-high waders to keep them protected from the storm waters. In the image, Blackman is crouching down a bit, giving the photo even more drama. “Chad looks like he’s cracking up laughing, because, you know, it’s kind of nutty,” Murphy told the [_Globe_](https://www.bostonglobe.com/metro/2018/03/05/marshfield-resident-becomes-meme-sensation-after-drinking-bud-light-flooded-streets/cqKOiAvFXs8NWH64STItPK/story.html). His good humor and access to an adult beverage is certainly one way to cope with [this year’s wild weather.](http://time.com/5156775/climate-change-paris-agreement-research/) If the duo want to repeat their viral image, they’ll have another chance this week: the northeast is once more gearing up for a major storm, which is [potentially expected](https://www.nytimes.com/2018/03/06/nyregion/winter-storm-quinn-noreaster.html?rref=collection%2Fsectioncollection%2Fnyregion&action=click&contentCollection=nyregion®ion=rank&module=package&version=highlights&contentPlacement=2&pgtype=sectionfront) to dump up to a foot of snow across parts of New York and Massachusetts. Unfortunately, there was one casualty of the now-iconic photo shoot: Blackman’s phone. 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