--- title: Google Doodle Celebrates the Alpine Edelweiss Flower description: German artist Rita Fürstenau has created a cross-stitch-style Google Doodle to celebrate the edelweiss, the most romantic of Alpine blooms canonical: https://time.com/5185145/google-doodle-edelweiss-flower/ author: Joseph Hincks article:opinion: false article:content_tier: free article:published_time: 2018-03-05T06:26:15.000Z article:modified_time: 2026-04-13T07:51:04.895Z og:title: A Few Things to Know About the Alpine Edelweiss Flower og:description: It was discovered on this day in 1784 og:url: https://time.com/5185145/google-doodle-edelweiss-flower/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt35a224151b3af466/698929934ee262483131114c/celebrating-the-edelweiss-flower-5309361642536960-2x-2.png?branch=production&width=818&quality=75&auto=webp&crop=16:9 og:image:width: 818 og:image:height: 460 og:image:alt: celebrating-the-edelweiss-flower-5309361642536960-2x 2 og:type: article twitter:card: summary_large_image twitter:title: A Few Things to Know About the Alpine Edelweiss Flower twitter:description: It was discovered on this day in 1784 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt35a224151b3af466/698929934ee262483131114c/celebrating-the-edelweiss-flower-5309361642536960-2x-2.png?branch=production&width=818&quality=75&auto=webp&crop=16:9 ---  # The Edelweiss Flower Was Discovered on This Day. Here's What You Should Know About Its Alpine Legacy > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=9b2330e4-03a3-4207-8cc5-2116dea5a0c4&cr=time-nl-brief-2026q3-v1) by [Joseph Hincks](https://time.com/author/joseph-hincks/) ## Joseph Hincks Mar 5, 2018 6:26 AM UTC  Google Doodle celebrating the edelweiss flower Google Doodle celebrating the edelweiss flower Google Doodle by [Joseph Hincks](https://time.com/author/joseph-hincks/) ## Joseph Hincks Mar 5, 2018 6:26 AM UTC German artist Rita Fürstenau has created a cross-stitch-style Google Doodle to celebrate the edelweiss_,_ the most romantic of Alpine blooms. The common name for _Leontopodium nivale,_ which means lion’s foot, the word _edelweiss_ was first discovered in writing on March 5, 1784\. Derived from the German for “noble” and “white,” the downy flower has become a mainstay of Alpine folklore, whose tales often feature heroes journeying to the mountains to pluck the flower as a token for their beloved. So deeply is it associated with love and fidelity that giving one as a gift was once considered equivalent to giving an engagement ring, according to Google. The edelweiss is also synonymous with the Alps and the summer; it appears on the Austrian two Euro cent coin, is the brand name of a beer, and is painted on planes operated by a Swiss airline. [According](https://www.google.com/doodles/celebrating-the-edelweiss-flower) to Google, the edelweiss was once on the brink of extinction but is now abundant across Europe. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5185145/google-doodle-edelweiss-flower/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5185145/google-doodle-edelweiss-flower/"},"headline":"The Edelweiss Flower Was Discovered on This Day. 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