--- description: Dolce & Gabbana showed off their new handbags for the upcoming season by sending them down the runway via drones. title: Dolce & Gabbana Used Drones to Show New Purses on the Runway image: https://static.time.com/v3/assets/bltea6093859af6183b/blt44dc2fe356237975/698928e886f68e40a56e86bf/dolce-and-gabbana-runway-show-purse-drones-2018.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Dolce & Gabbana Sent Purses Down the Runway Via Drones Because the Future Is Now  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Feb 26, 2018 5:51 PM CUT  MILAN, ITALY - FEBRUARY 25: A model walks the runway at the Dolce & Gabbana Ready to Wear Fall/Winter 2018-2019 fashion show during Milan Fashion Week Fall/Winter 2018/19 on February 25, 2018 in Milan, Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images) MILAN, ITALY - FEBRUARY 25: A model walks the runway at the Dolce & Gabbana Ready to Wear Fall/Winter 2018-2019 fashion show during Milan Fashion Week Fall/Winter 2018/19 on February 25, 2018 in Milan, Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)Victor VIRGILE—Gamma-Rapho via Getty Images  by [Cady Lang](/author/cady-lang/)  ## Cady Lang Update your preferences in [Account Settings](/account/preferences/) Close Feb 26, 2018 5:51 PM CUT Fashion and technology has [become a trend for the stylish set](http://time.com/4661380/google-hm-data-dress/ "undefined") in recent years, with supermodel [Karlie Kloss becoming a coding enthusiast](http://time.com/4721959/karlie-kloss-kode-with-klossy/ "undefined") and [ Hermès designing accessories for Apple](http://time.com/4935703/apple-event-summary/ "undefined"), but Italian designers [Dolce & Gabbana](http://time.com/4825919/raury-dolce-gabbana-runway-protest/ "undefined") took fashionable tech to the next level when they sent drones down the runway to showcase handbags for their Fall/Winter 2018 fashion show in Milan, Italy. The designers, who have made headlines of late for their [outspoken political opinions](http://time.com/4621785/melania-trump-dolce-gabbana-dress/ "undefined"), showed off ornate handbags on the catwalk that were held aloft by drones as opposed to models in a presentation that would not have been amiss in a storyline from _Black Mirror_. According to [_Fashionista_](https://fashionista.com/2018/02/dolce-gabbana-fall-2018-review "undefined"), those attending the show were asked to turn off the Wi-Fi function and personal hotspots on their cellphones. While runway models have often been the highlight of watching a live fashion show, it looks like Dolce & Gabbana is making a case for technology to replace “Insta-girls.” See the drones in action below. > [](https://twitter.com/eiffeltyler/status/967778061369401345) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5175797/dolce-gabbana-drones-handbags-fashion-show-2018/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5175797/dolce-gabbana-drones-handbags-fashion-show-2018/"},"headline":"Dolce & Gabbana Sent Purses Down the Runway Via Drones Because the Future Is Now","datePublished":"2018-02-26T17:51:56.000Z","dateModified":"2026-04-13T07:50:56.679Z","description":"The future is now","url":"https://time.com/5175797/dolce-gabbana-drones-handbags-fashion-show-2018/","keywords":["Newsfeed","fashion"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt44dc2fe356237975/698928e886f68e40a56e86bf/dolce-and-gabbana-runway-show-purse-drones-2018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt44dc2fe356237975/698928e886f68e40a56e86bf/dolce-and-gabbana-runway-show-purse-drones-2018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Dolce & Gabbana - Runway - Milan Fashion Week Fall/Winter 2018/19","caption":"Dolce & Gabbana - Runway - Milan Fashion Week Fall/Winter 2018/19","creditText":"Victor VIRGILE—Gamma-Rapho via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5175797/dolce-gabbana-drones-handbags-fashion-show-2018/","name":"Dolce & Gabbana Sent Purses Down the Runway Via Drones Because the Future Is Now"}}]}] ```