--- title: Dolce & Gabbana Shows Purses via Drones at 2018 Fashion Show description: Dolce & Gabbana showed off their new handbags for the upcoming season by sending them down the runway via drones. canonical: https://time.com/5175797/dolce-gabbana-drones-handbags-fashion-show-2018/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-02-26T17:51:56.000Z article:modified_time: 2026-04-13T07:50:56.679Z og:title: Dolce & Gabbana Used Drones to Show New Purses on the Runway og:description: The future is now og:url: https://time.com/5175797/dolce-gabbana-drones-handbags-fashion-show-2018/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt44dc2fe356237975/698928e886f68e40a56e86bf/dolce-and-gabbana-runway-show-purse-drones-2018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Dolce & Gabbana - Runway - Milan Fashion Week Fall/Winter 2018/19 og:type: article twitter:card: summary_large_image twitter:title: Dolce & Gabbana Used Drones to Show New Purses on the Runway twitter:description: The future is now twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt44dc2fe356237975/698928e886f68e40a56e86bf/dolce-and-gabbana-runway-show-purse-drones-2018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Dolce & Gabbana Sent Purses Down the Runway Via Drones Because the Future Is Now > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=bb9e82b6-ba37-41bd-b1ec-db9e01451883&cr=time-nl-network-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Feb 26, 2018 5:51 PM UTC  MILAN, ITALY - FEBRUARY 25: A model walks the runway at the Dolce & Gabbana Ready to Wear Fall/Winter 2018-2019 fashion show during Milan Fashion Week Fall/Winter 2018/19 on February 25, 2018 in Milan, Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images) MILAN, ITALY - FEBRUARY 25: A model walks the runway at the Dolce & Gabbana Ready to Wear Fall/Winter 2018-2019 fashion show during Milan Fashion Week Fall/Winter 2018/19 on February 25, 2018 in Milan, Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images) Victor VIRGILE—Gamma-Rapho via Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Feb 26, 2018 5:51 PM UTC Fashion and technology has [become a trend for the stylish set](http://time.com/4661380/google-hm-data-dress/) in recent years, with supermodel [Karlie Kloss becoming a coding enthusiast](http://time.com/4721959/karlie-kloss-kode-with-klossy/) and [ Hermès designing accessories for Apple](http://time.com/4935703/apple-event-summary/), but Italian designers [Dolce & Gabbana](http://time.com/4825919/raury-dolce-gabbana-runway-protest/) took fashionable tech to the next level when they sent drones down the runway to showcase handbags for their Fall/Winter 2018 fashion show in Milan, Italy. The designers, who have made headlines of late for their [outspoken political opinions](http://time.com/4621785/melania-trump-dolce-gabbana-dress/), showed off ornate handbags on the catwalk that were held aloft by drones as opposed to models in a presentation that would not have been amiss in a storyline from _Black Mirror_. According to [_Fashionista_](https://fashionista.com/2018/02/dolce-gabbana-fall-2018-review), those attending the show were asked to turn off the Wi-Fi function and personal hotspots on their cellphones. While runway models have often been the highlight of watching a live fashion show, it looks like Dolce & Gabbana is making a case for technology to replace “Insta-girls.” See the drones in action below. > [](https://twitter.com/eiffeltyler/status/967778061369401345) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5175797/dolce-gabbana-drones-handbags-fashion-show-2018/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5175797/dolce-gabbana-drones-handbags-fashion-show-2018/"},"headline":"Dolce & Gabbana Sent Purses Down the Runway Via Drones Because the Future Is Now","datePublished":"2018-02-26T17:51:56.000Z","dateModified":"2026-04-13T07:50:56.679Z","description":"The future is now","url":"https://time.com/5175797/dolce-gabbana-drones-handbags-fashion-show-2018/","keywords":["Newsfeed","fashion"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt44dc2fe356237975/698928e886f68e40a56e86bf/dolce-and-gabbana-runway-show-purse-drones-2018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt44dc2fe356237975/698928e886f68e40a56e86bf/dolce-and-gabbana-runway-show-purse-drones-2018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Dolce & Gabbana - Runway - Milan Fashion Week Fall/Winter 2018/19","caption":"Dolce & Gabbana - Runway - Milan Fashion Week Fall/Winter 2018/19","creditText":"Victor VIRGILE—Gamma-Rapho via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5175797/dolce-gabbana-drones-handbags-fashion-show-2018/","name":"Dolce & Gabbana Sent Purses Down the Runway Via Drones Because the Future Is Now"}}]}] ```