--- ---  # Olympic Curler Matt Hamilton Asked People to Shave Their Beards Into Mustaches to Support Team USA. They're Doing It.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Updated: Jan 15, 2026 6:32 PM UTCPublished: Feb 22, 2018 4:54 PM UTC  Curler Matt Hamilton poses for a portrait during the Team USA Media Summit ahead of the PyeongChang 2018 Olympic Winter Games on September 26, 2017 in Park City, Utah. Curler Matt Hamilton poses for a portrait during the Team USA Media Summit ahead of the PyeongChang 2018 Olympic Winter Games on September 26, 2017 in Park City, Utah.Ezra Shaw—Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Updated: Jan 15, 2026 6:32 PM UTCPublished: Feb 22, 2018 4:54 PM UTC Olympic athletes are inspiring. They train for years in [sometimes-obscure](http://time.com/5162235/mr-t-curling-winter-olympics/) sports. They wear their [bodies out](http://time.com/5167790/lindsey-vonn-bronze-medal-reaction/). They face extreme odds to make it to the Games. And, when fortune is in their favor, [they win](http://time.com/5170528/usa-beats-canada-hockey-curling-olympics-2018-reactions/), giving us impressive stories of overcoming obstacles and pursuing excellence as we’ve seen many times at the PyeongChang [2018 Winter Olympics.](http://time.com/5129060/closing-ceremony-2018-winter-olympics-watch/) Or, if you’re Olympic curler Matt Hamilton, you’re inspiring your newly-found fans with your distinctive facial hair. A contingency of Hamilton followers have flocked to the “Hamilton Mustache Militia,” sharing pictures online of themselves wearing the American curler’s signature full ‘stache after hearing a call-to-action on Twitter. The hashtag — and facial hair challenge — was kicked off a few days ago by 2010 Olympian Chris Plys, who asked the internet to come together to support the four-man Team Shuster curling crew in their match against Great Britain. Hamilton then egged fans on to continue with their shows of support in advance of the semifinal matchup against Canada, which they won. The U.S. curling team is now headed into a gold-medal round with Sweden, [taking place](http://results.nbcolympics.com/results?sport%5Fid=212&date=-1) at 1:35 a.m. EST on Feb. 24\. And in the meantime, curling fans have plenty of shaving to do and selfies to share. > [](https://twitter.com/MattJamilton/status/966480352150675456) > [](https://twitter.com/joeziz59/status/966661649447964672) > [](https://twitter.com/bluesun%5Ftwigg/status/966646159870586881) > [](https://twitter.com/chrisplys/status/966140260282437633) > [](https://twitter.com/acrnobrnja/status/966500911387430912) > [](https://twitter.com/MattsonTina/status/966687771652849664) > [](https://twitter.com/jennie%5Fski/status/966642667856846848) > [](https://twitter.com/corbydickerson/status/966582760319090689) > [](https://twitter.com/JKacz84/status/966578661846634501) Olympic Curler Matt Hamilton Has Inspired a Mustache Militia ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5170638/matt-hamilton-mustache/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5170638/matt-hamilton-mustache/"},"headline":"Olympic Curler Matt Hamilton Asked People to Shave Their Beards Into Mustaches to Support Team USA. 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