Olympic athletes are inspiring. They train for years in sometimes-obscure sports. They wear their bodies out. They face extreme odds to make it to the Games. And, when fortune is in their favor, they win, giving us impressive stories of overcoming obstacles and pursuing excellence as we’ve seen many times at the PyeongChang 2018 Winter Olympics.
Or, if you’re Olympic curler Matt Hamilton, you’re inspiring your newly-found fans with your distinctive facial hair.
A contingency of Hamilton followers have flocked to the “Hamilton Mustache Militia,” sharing pictures online of themselves wearing the American curler’s signature full ‘stache after hearing a call-to-action on Twitter. The hashtag — and facial hair challenge — was kicked off a few days ago by 2010 Olympian Chris Plys, who asked the internet to come together to support the four-man Team Shuster curling crew in their match against Great Britain. Hamilton then egged fans on to continue with their shows of support in advance of the semifinal matchup against Canada, which they won. The U.S. curling team is now headed into a gold-medal round with Sweden, taking place at 1:35 a.m. EST on Feb. 24. And in the meantime, curling fans have plenty of shaving to do and selfies to share.
- Volodymyr Zelensky and the Spirit of Ukraine: TIME's 2022 Person of the Year
- Mickey Guyton Is TIME's 2022 Breakthrough Artist of the Year
- The 10 Best Nonfiction Books of 2022
- Column: What Elon Musk Gets Wrong About Free Speech
- The Forgotten Story of One of the First U.S. Soldiers Killed Overseas After Pearl Harbor
- Why You're More Likely to Get Sick in the Winter, According to New Research
- Column: What the Protests Tell Us About China's Future
- 18 Last-Minute Gifts for Everyone on Your List