--- title: Olympic Curler Matt Hamilton Has Inspired a Mustache Militia description: American Olympic curler Matt Hamilton is inspiring fans to follow his lead — by growing impressive mustaches of their own. canonical: https://time.com/5170638/matt-hamilton-mustache/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-02-22T16:54:03.000Z article:modified_time: 2026-01-15T18:32:23.000Z og:title: Olympic Curler Matt Hamilton Inspires Viral Mustache Trend og:description: It's called the mustache militia and it's all over social media og:url: https://time.com/5170638/matt-hamilton-mustache/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb3583ef7f1045089/69892893ab6d77219a6b1dfd/matt-hamilton-curling.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 6457 og:image:height: 3632 og:image:alt: Team USA Media Summit og:type: article twitter:card: summary_large_image twitter:title: Olympic Curler Matt Hamilton Inspires Viral Mustache Trend twitter:description: It's called the mustache militia and it's all over social media twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb3583ef7f1045089/69892893ab6d77219a6b1dfd/matt-hamilton-curling.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Olympic Curler Matt Hamilton Asked People to Shave Their Beards Into Mustaches to Support Team USA. They're Doing It. > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=4676b6a4-1f8e-4b50-a44c-737222f41bc2&cr=time-nl-brief-2026q3-v1)  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Updated: Jan 15, 2026 6:32 PM UTCPublished: Feb 22, 2018 4:54 PM UTC  Curler Matt Hamilton poses for a portrait during the Team USA Media Summit ahead of the PyeongChang 2018 Olympic Winter Games on September 26, 2017 in Park City, Utah. Curler Matt Hamilton poses for a portrait during the Team USA Media Summit ahead of the PyeongChang 2018 Olympic Winter Games on September 26, 2017 in Park City, Utah. Ezra Shaw—Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Updated: Jan 15, 2026 6:32 PM UTCPublished: Feb 22, 2018 4:54 PM UTC Olympic athletes are inspiring. They train for years in [sometimes-obscure](http://time.com/5162235/mr-t-curling-winter-olympics/) sports. They wear their [bodies out](http://time.com/5167790/lindsey-vonn-bronze-medal-reaction/). They face extreme odds to make it to the Games. And, when fortune is in their favor, [they win](http://time.com/5170528/usa-beats-canada-hockey-curling-olympics-2018-reactions/), giving us impressive stories of overcoming obstacles and pursuing excellence as we’ve seen many times at the PyeongChang [2018 Winter Olympics.](http://time.com/5129060/closing-ceremony-2018-winter-olympics-watch/) Or, if you’re Olympic curler Matt Hamilton, you’re inspiring your newly-found fans with your distinctive facial hair. A contingency of Hamilton followers have flocked to the “Hamilton Mustache Militia,” sharing pictures online of themselves wearing the American curler’s signature full ‘stache after hearing a call-to-action on Twitter. The hashtag — and facial hair challenge — was kicked off a few days ago by 2010 Olympian Chris Plys, who asked the internet to come together to support the four-man Team Shuster curling crew in their match against Great Britain. Hamilton then egged fans on to continue with their shows of support in advance of the semifinal matchup against Canada, which they won. The U.S. curling team is now headed into a gold-medal round with Sweden, [taking place](http://results.nbcolympics.com/results?sport%5Fid=212&date=-1) at 1:35 a.m. EST on Feb. 24\. And in the meantime, curling fans have plenty of shaving to do and selfies to share. > [](https://twitter.com/MattJamilton/status/966480352150675456) > [](https://twitter.com/joeziz59/status/966661649447964672) > [](https://twitter.com/bluesun%5Ftwigg/status/966646159870586881) > [](https://twitter.com/chrisplys/status/966140260282437633) > [](https://twitter.com/acrnobrnja/status/966500911387430912) > [](https://twitter.com/MattsonTina/status/966687771652849664) > [](https://twitter.com/jennie%5Fski/status/966642667856846848) > [](https://twitter.com/corbydickerson/status/966582760319090689) > [](https://twitter.com/JKacz84/status/966578661846634501) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5170638/matt-hamilton-mustache/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5170638/matt-hamilton-mustache/"},"headline":"Olympic Curler Matt Hamilton Asked People to Shave Their Beards Into Mustaches to Support Team USA. 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