--- title: Snowboarder Chloe Kim's Dad Wins the Internet With a Sign description: Chloe Kim's dad charmed the internet with his DIY sign for his gold medalist phenomenon daughter. canonical: https://time.com/5154760/chloe-kim-dad-sign-olympics-2018/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2018-02-13T02:45:40.000Z article:modified_time: 2026-04-13T07:50:34.133Z og:title: Chloe Kim's Dad Won the Internet With His DIY Sign og:description: Welcome to the sport of dad coaching og:url: https://time.com/5154760/chloe-kim-dad-sign-olympics-2018/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9da768d1a28e1e56/69892749ab6d77fcfb6b1b9c/gettyimages-917565038.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1779 og:image:height: 1001 og:image:alt: Snowboard - Winter Olympics Day 4 og:type: article twitter:card: summary_large_image twitter:title: Chloe Kim's Dad Won the Internet With His DIY Sign twitter:description: Welcome to the sport of dad coaching twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9da768d1a28e1e56/69892749ab6d77fcfb6b1b9c/gettyimages-917565038.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Chloe Kim's Father Proves That Dads and Their Signs Deserve Their Own Olympic Event > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Feb 13, 2018 2:45 AM UTC  Gold medalist Chloe Kim of the United States celebrates winning the Snowboard Ladies' Halfpipe Final on day four of the PyeongChang 2018 Winter Olympic Games at Phoenix Snow Park on Feb. 13, 2018 in Pyeongchang-gun, South Korea. Gold medalist Chloe Kim of the United States celebrates winning the Snowboard Ladies' Halfpipe Final on day four of the PyeongChang 2018 Winter Olympic Games at Phoenix Snow Park on Feb. 13, 2018 in Pyeongchang-gun, South Korea. David Ramos—Getty Images by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Feb 13, 2018 2:45 AM UTC As phenom [Chloe Kim’](http://time.com/5151999/chloe-kim-gold-olympics/?xid=homepage)s father Jong Jin Kim watched her shred the [Women’s Half Pipe](http://time.com/5154734/chloe-kim-womens-half-pipe/?xid=homepage) on Monday, his homemade sign caught the Internet’s eye. His seventeen-year-old daughter nailed back-to-back 1080s, taking the gold home, but her father’s laminated sign proved that he was excelling at a different sport: dad coaching. As an adult man with a purple marker, he really struck a chord with folks at home. He’s just one of many Olympic parents bursting with pride in PyeongChang, where emotional stakes are high. But there were a lot of people who found this particular dad move heartwarming. We now have the obscure but time-honored sport of competitive parental Winter Olympics 2018 signs. Please be advised that all one needs to qualify is maternal or paternal pride and access to basic arts and crafts. > [](https://twitter.com/pquaife/status/963229720358735872) > [](https://twitter.com/BeckksSG/status/963225249046286337) > [](https://twitter.com/KySportsRadio/status/963227834763399170) > [](https://twitter.com/tinyeggs/status/963244291849043968) > [](https://twitter.com/lindsayyellow/status/963223038421585920) > [](https://twitter.com/lovegame/status/963222891327295488) > [](https://twitter.com/rachiesue13/status/963223990415261696) > [](https://twitter.com/SI%5FExtraMustard/status/963222935891841026) > [](https://twitter.com/ekkstephenson/status/963223710864936960) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5154760/chloe-kim-dad-sign-olympics-2018/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5154760/chloe-kim-dad-sign-olympics-2018/"},"headline":"Chloe Kim's Father Proves That Dads and Their Signs Deserve Their Own Olympic Event","datePublished":"2018-02-13T02:45:40.000Z","dateModified":"2026-04-13T07:50:34.133Z","description":"Welcome to the sport of dad coaching","url":"https://time.com/5154760/chloe-kim-dad-sign-olympics-2018/","keywords":["Newsfeed","Winter Olympics","onetime","2018 Pyeongchang Olympics"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9da768d1a28e1e56/69892749ab6d77fcfb6b1b9c/gettyimages-917565038.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9da768d1a28e1e56/69892749ab6d77fcfb6b1b9c/gettyimages-917565038.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Snowboard - Winter Olympics Day 4","caption":"Snowboard - Winter Olympics Day 4","creditText":"David Ramos—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5154760/chloe-kim-dad-sign-olympics-2018/","name":"Chloe Kim's Father Proves That Dads and Their Signs Deserve Their Own Olympic Event"}}]}] ```