--- title: Taylor Swift End Game Video Inspires Internet Fan Theories description: Taylor Swift's buzzy music video for "End Game" just dropped and the internet is fully occupied with fan theories. canonical: https://time.com/5100657/taylor-swift-end-game-video-theories/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2018-01-12T15:41:32.000Z article:modified_time: 2026-04-13T07:49:43.656Z og:title: The Internet Has Theories About Taylor Swift's 'End Game' Video og:description: The video appears packed with references, as always og:url: https://time.com/5100657/taylor-swift-end-game-video-theories/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt28aad47211725ac7/6988f80fbc6cfc56a83e4a28/taylor.jpg?branch=production&width=603&quality=75&auto=webp&crop=16:9 og:image:width: 603 og:image:height: 339 og:image:alt: Taylor og:type: article twitter:card: summary_large_image twitter:title: The Internet Has Theories About Taylor Swift's 'End Game' Video twitter:description: The video appears packed with references, as always twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt28aad47211725ac7/6988f80fbc6cfc56a83e4a28/taylor.jpg?branch=production&width=603&quality=75&auto=webp&crop=16:9 ---  # The Internet Is Freaking Out About These Details in Taylor Swift's 'End Game' Video > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=c771240e-2976-4457-a1b2-36a74dcfb79a&cr=time-nl-brief-2026q3-v1) by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jan 12, 2018 3:41 PM UTC  by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jan 12, 2018 3:41 PM UTC [Taylor Swift ](http://time.com/5018807/taylor-swift-reputation-zine/) has bestowed her devout fans with a new music video for “[End Game](http://time.com/5098768/end-game-teaser-taylor-swift/?ref=hvper.com),” a track off her recently released album _Reputation_, and the Internet is living for the little details. Every Swiftie worth their salt knows the [pop star’s mythology](http://time.com/5002775/taylor-swift-ready-for-it-music-video-references/) like the back of one of her zines. In fact, fans have made the almost academic exercise of analyzing her song lyrics a pastime as honored as her favorite holiday, the Fourth of July. Swift has released seemingly reference-laden videos in the past, including “[Ready For It](http://time.com/5002775/taylor-swift-ready-for-it-music-video-references/)” and “[Look What You Made Me Do.](http://time.com/4918411/taylor-swift-look-what-you-made-me-do-music-video-references/)” In those cases, many of the theories that pop up online are pure speculation, while others have appeared to score likes on [Tumblr](https://newronantics.tumblr.com/post/169606872950/nurseaddison-taylor-isnt-a-snake-shes-playing#notes) from the pop star’s team. In “End Game,” there’s only so much to draw from a few oblique references, but that didn’t stop fans from going full _Harriet the Spy_. Screen shots of snake things? Yes, the Internet had those. But fans also had theories about her necklace and even the hit horror film _It_. Here’s some of the imagery people are flipping out for. ### One fan had a theory about her references to eye color. > [](https://twitter.com/staybesidey0u/status/951217644451057664) ### Others couldn’t help but relive the movie _It_. > [](https://twitter.com/bigrepupizzas/status/951204774963286016) > [](https://twitter.com/akbarantoo/status/951128089420955648) ### Some pointed out a possible reference to Swift’s boyfriend, Joe Alwyn. > [](https://twitter.com/musicsinmysoul3/status/951691454811840512) > [](https://twitter.com/annaleszkie/status/951828272911876097) ### While others couldn’t help but notice her ongoing interest in serpents. > [](https://twitter.com/tayloredswift/status/951682518843043840) > [](https://twitter.com/13swift1989/status/951689057972633600) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5100657/taylor-swift-end-game-video-theories/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5100657/taylor-swift-end-game-video-theories/"},"headline":"The Internet Is Freaking Out About These Details in Taylor Swift's 'End Game' Video","datePublished":"2018-01-12T15:41:32.000Z","dateModified":"2026-04-13T07:49:43.656Z","description":"The video appears packed with references, as always","url":"https://time.com/5100657/taylor-swift-end-game-video-theories/","keywords":["Newsfeed","celebrities","Music","Taylor Swift","Conspiracy Theories","Reputation"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt28aad47211725ac7/6988f80fbc6cfc56a83e4a28/taylor.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt28aad47211725ac7/6988f80fbc6cfc56a83e4a28/taylor.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Taylor","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5100657/taylor-swift-end-game-video-theories/","name":"The Internet Is Freaking Out About These Details in Taylor Swift's 'End Game' Video"}}]}] ```