By Noah Rayman
More than two thirds of all Snapchat users are under 25 and most are women, according to a report from Business Intelligence, the research and analytics branch of Business Insider. The photo messaging app has blown up since it was released in 2011 and famously turned down a $3 billion all-cash acquisition offer from Facebook in 2013.
More Must-Reads from TIME
- Why Biden Dropped Out
- Ukraine’s Plan to Survive Trump
- The Rise of a New Kind of Parenting Guru
- The Chaos and Commotion of the RNC in Photos
- Why We All Have a Stake in Twisters’ Success
- 8 Eating Habits That Actually Improve Your Sleep
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Write to Noah Rayman at noah.rayman@time.com