--- title: Finland: Insect-Baked Bread Raises World Hunger Awareness description: Finnish bakery Fazer is rolling out loaves made with dried cricket flour, which it says are the first of their kind available to consumers. canonical: https://time.com/5036216/finland-bread-insects-crickets-hunger/ author: Eli Meixler article:opinion: false article:content_tier: free article:published_time: 2017-11-24T04:08:21.000Z article:modified_time: 2026-04-13T07:48:55.573Z og:title: A Finnish Bakery Is Selling Bread Made From Crushed Insects og:description: Each loaf contains about 70 crickets og:url: https://time.com/5036216/finland-bread-insects-crickets-hunger/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc8c970ec22940d1e/6988e6dbcf40a8dc2ac4a512/rtx3jpgf.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5184 og:image:height: 2916 og:image:alt: The first mass-delivered bread made of insects are seen at the Finnish food company Fazer bakery in Helsinki og:type: article twitter:card: summary_large_image twitter:title: A Finnish Bakery Is Selling Bread Made From Crushed Insects twitter:description: Each loaf contains about 70 crickets twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc8c970ec22940d1e/6988e6dbcf40a8dc2ac4a512/rtx3jpgf.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Bakery Wants You to Try its Latest Delicacy: Crushed Insect Bread > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=702e44d3-5427-478d-b3b0-eb46738f7895&cr=time-nl-brief-2026q3-v1) by [Eli Meixler](https://time.com/author/eli/) ## Eli Meixler Nov 24, 2017 4:08 AM UTC  Bread loaves made with insects ready for baking at Fazer bakery in Helsinki, Finland on Nov. 23, 2017. Bread loaves made with insects ready for baking at Fazer bakery in Helsinki, Finland on Nov. 23, 2017. Attila Cser—Reuters by [Eli Meixler](https://time.com/author/eli/) ## Eli Meixler Nov 24, 2017 4:08 AM UTC One Finnish company is at the forefront of what it calls is a food revolution: bread made from insects. Finnish bakery and food service company Fazer started [rolling out](http://news.cision.com/fazer-group/r/fazer-first-in-the-world-to-introduce-insect-bread-to-grocery-stores,c2398334) loaves of bread this week with flour made from dried and crushed crickets, which the company says is the first insect-based bread of its kind available to consumers. The bread contains more protein than normal wheat bread, according to Fazer, with each loaf containing about 70 crickets. “It offers consumers with a good protein source and also gives them an easy way to familiarize themselves with insect-based food,” Fazer’s head of innovation Juhani Sibakov said in a statement. While eating insects — known as entomophagy — is common practice in parts of Asia, Africa, and Latin America, it’s begun gaining traction in Europe and the U.S., especially as concerns mount about climate change affecting food supplies and increasing global hunger. According to a 2013 report by the U.N. Food and Agriculture Organization, the global food burden will [reach 9 million people by 2030](http://www.un.org/apps/news/story.asp?NewsID=44886#.WheABrRdJsY). Industrial livestock farming, including [pigs and cows](http://time.com/4292792/edible-bugs-protein/), produces large quantities greenhouse gases. Partaking of the 1,900 edible species of insects, which include ants, beetles, caterpillars, and even bees and wasps, [could help](http://newsfeed.time.com/2013/05/15/fight-world-hunger-by-eating-bugs-urges-u-n/). “Mankind needs new and sustainable sources of nutrition,” Sibakov said. More crawlers have found their way [onto restaurant plates](http://content.time.com/time/magazine/article/0,9171,1810336,00.html) in the U.S. and Canada in recent years, while products like [insect-enriched protein bars](http://fortune.com/2015/08/25/edible-insects-bug-startups/) are now available on Amazon. Earlier this month, Finland became the fifth country in Europe to allow selling insects marketed as food items, joining the U.K., Austria, Belgium, Denmark, and the Netherlands. Fazer said it began developing the bread last summer, but had to wait until it could legally market it in supermarkets. “I don’t taste the difference,” Helsinki student Sara Koivisto told Reuters. “It [tastes like bread](https://www.reuters.com/article/us-finland-ediblebugs/finland-baker-launches-bread-made-from-crushed-crickets-idUSKBN1DN17E).” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5036216/finland-bread-insects-crickets-hunger/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5036216/finland-bread-insects-crickets-hunger/"},"headline":"This Bakery Wants You to Try its Latest Delicacy: Crushed Insect Bread","datePublished":"2017-11-24T04:08:21.000Z","dateModified":"2026-04-13T07:48:55.573Z","description":"Fazer says its bread, made with dried cricket flour, tastes just as good and has more protein than its wheat cousin","url":"https://time.com/5036216/finland-bread-insects-crickets-hunger/","keywords":["Newsfeed","Finland","Insects","baking","onetime","overnight"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc8c970ec22940d1e/6988e6dbcf40a8dc2ac4a512/rtx3jpgf.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eli Meixler","jobTitle":null,"url":"https://time.com/author/eli/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc8c970ec22940d1e/6988e6dbcf40a8dc2ac4a512/rtx3jpgf.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"The first mass-delivered bread made of insects are seen at the Finnish food company Fazer bakery in Helsinki","caption":"The first mass-delivered bread made of insects are seen at the Finnish food company Fazer bakery in Helsinki","creditText":"Attila Cser—Reuters","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5036216/finland-bread-insects-crickets-hunger/","name":"This Bakery Wants You to Try its Latest Delicacy: Crushed Insect Bread"}}]}] ```