--- title: Is This High Fashion Pasta the Peak of Consumer Culture? description: Italy's Dolce & Gabbana partnered with a well-known pasta brand to sell couture boxes of pasta for over $100. canonical: https://time.com/5027772/dolce-gabbana-pasta/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-11-16T18:07:54.000Z article:modified_time: 2026-04-13T07:48:51.785Z og:title: Yes, $116 Dolce and Gabbana Pasta Is Here og:description: Dolce & Gabbana will feed fashion pasta because regular pasta isn't enough og:url: https://time.com/5027772/dolce-gabbana-pasta/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Yes, $116 Dolce and Gabbana Pasta Is Here twitter:description: Dolce & Gabbana will feed fashion pasta because regular pasta isn't enough twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Behold $116 Dolce and Gabbana Pasta for Your Fashion Food Fusion Needs  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Nov 16, 2017 6:07 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Nov 16, 2017 6:07 PM UTC The delights of pasta and the desire for high-end couture fashion may seem like two opposing experiences, but leave it to Italian brand [Dolce & Gabbana](http://time.com/4825919/raury-dolce-gabbana-runway-protest/) to find a way to combine two of life’s pleasures. They’ve [partnered with](https://www.vogue.com/article/dolce-gabbana-pasta-line) pasta company Pastificio di Martino for a limited edition of, you guessed it, pasta in pretty packaging. The full collection will set you back the designer-worthy price of 99 euro, or a little more than $116. What exactly is so unique about this pasta, you ask? Well, it’s all in the packaging, which is decorated with whimsical illustrations in D&G’s [signature bold style](http://www.extracrispy.com/culture/2611/dolce-gabbana-is-making-toasters-now), with a cartoon of a family eating pasta front and center. With the designer name clearly emblazoned on the box, home cooks are sure to impress casual guests with high-end taste. And there’s a bonus: you also get a D&G apron in the mix. Suddenly, this is looking like a bargain. The packages of dried pasta — in spaghetti, penne, mista corta and paccheri shapes, for those wondering what they’ll be able to cook up — are only available in limited quantities, sold in [a few retail locations](https://www.usmagazine.com/celebrity-news/news/dolce-gabbana-to-launch-110-pasta-collection-for-the-holidays/) in the U.S. But it looks like supplies are [still available online](https://www.dimartinodolcegabbana.com/) for now. As for the pasta itself, Pastificio di Martino is a well-known and well-respected brand. Assuming you whip up a tasty meal to go along with the raw material, you’re admittedly paying a premium for a meal you’ll consume in about five minutes. But hey, fashion moves fast. > [](https://twitter.com/pastadimartino/status/931131024049954818) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5027772/dolce-gabbana-pasta/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5027772/dolce-gabbana-pasta/"},"headline":"Behold $116 Dolce and Gabbana Pasta for Your Fashion Food Fusion Needs","datePublished":"2017-11-16T18:07:54.000Z","dateModified":"2026-04-13T07:48:51.785Z","description":"Let them eat penne","url":"https://time.com/5027772/dolce-gabbana-pasta/","keywords":["Newsfeed","Food & Drink","fashion"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5027772/dolce-gabbana-pasta/","name":"Behold $116 Dolce and Gabbana Pasta for Your Fashion Food Fusion Needs"}}]}] ```