--- title: LeBron James, Cleveland Cavaliers Troll NBA with Arthur Meme description: The Internet is losing it over social media posts by LeBron James and other members of the Cleveland Cavaliers that use the Arthur meme. canonical: https://time.com/5023849/lebron-james-cleveland-cavaliers-arthur-memes/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-11-15T20:05:38.000Z article:modified_time: 2026-04-13T07:48:47.471Z og:title: LeBron James, Cleveland Cavaliers Troll NBA with Arthur Meme og:description: The NBA star is scoring high with the Internet og:url: https://time.com/5023849/lebron-james-cleveland-cavaliers-arthur-memes/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaed1c837ce5c3497/6988e5d122fb85115ae23ae9/lebron-james-cleveland-cavaliers-arthur-memes.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Cleveland Cavaliers v New York Knicks og:type: article twitter:card: summary_large_image twitter:title: LeBron James, Cleveland Cavaliers Troll NBA with Arthur Meme twitter:description: The NBA star is scoring high with the Internet twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaed1c837ce5c3497/6988e5d122fb85115ae23ae9/lebron-james-cleveland-cavaliers-arthur-memes.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # LeBron James and the Cleveland Cavaliers Are Trolling the NBA With These Viral Arthur Memes > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Nov 15, 2017 8:05 PM UTC  NEW YORK, NY - NOVEMBER 13: LeBron James #23 of the Cleveland Cavaliers directs his teamamtes in the final minute of the game against the New York Knicks at Madison Square Garden on November 13, 2017 in New York City.The Cleveland Cavaliers defeated the New York Knicks 104-101\. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement (Photo by Elsa/Getty Images) NEW YORK, NY - NOVEMBER 13: LeBron James #23 of the Cleveland Cavaliers directs his teamamtes in the final minute of the game against the New York Knicks at Madison Square Garden on November 13, 2017 in New York City.The Cleveland Cavaliers defeated the New York Knicks 104-101\. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement (Photo by Elsa/Getty Images) Elsa—Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Nov 15, 2017 8:05 PM UTC [LeBron James](http://time.com/collection/2017-time-100/4742755/lebron-james/) has proved himself to be a [master of the Internet](http://time.com/4956223/donald-trump-lebron-james-nfl/), through both [victories](http://time.com/4709449/cleveland-cavaliers-sandwiches/) and [losses](http://time.com/4880602/steph-curry-does-lebron-james-moves/), so it should come as no surprise that King James is using social media to troll the NBA this season. What is surprising, however, is that his teammates in Cleveland are joining in the fun. James’ [Cleveland Cavaliers](http://time.com/4374422/cleveland-cavaliers-golden-state-warriors-lebron-james-nba-game-7-basketball/) had a series of losses, during which James cryptically posted a photo of [an Arthur meme](http://time.com/4438715/arthur-memes-wgbh-pbs/) (while the memes can include any still of the cartoon aardvark and his friends, the most commonly used image is one of Arthur’s fist balled angrily) to seemingly express his distaste for his team’s recent performance. The Internet, as might be expected, was delighted, with rival teams like the Houston Rockets and individual players like Draymond Green weighing in with their own takes on LeBron’s post. On Monday night, however, the Cavs broke their losing streak with a win against the New York Knicks, which prompted a flurry of other Arthur memes from James’ teammates Dwyane Wade, Isaiah Thomas, Channing Frye, and Iman Shumpert — albeit with a much sunnier “mood.” James, however, though apparently moved on from his Arthur meme moment, couldn’t resist one more trolling Instagram, posting a photo of himself at Madison Square Garden along with an emoji-laden caption where he declared that he was the “king of NY.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5023849/lebron-james-cleveland-cavaliers-arthur-memes/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5023849/lebron-james-cleveland-cavaliers-arthur-memes/"},"headline":"LeBron James and the Cleveland Cavaliers Are Trolling the NBA With These Viral Arthur Memes","datePublished":"2017-11-15T20:05:38.000Z","dateModified":"2026-04-13T07:48:47.471Z","description":"The NBA star is scoring high with the Internet","url":"https://time.com/5023849/lebron-james-cleveland-cavaliers-arthur-memes/","keywords":["Newsfeed","viral","Lebron James","NBA","Cleveland Cavaliers","memes","Sports"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaed1c837ce5c3497/6988e5d122fb85115ae23ae9/lebron-james-cleveland-cavaliers-arthur-memes.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaed1c837ce5c3497/6988e5d122fb85115ae23ae9/lebron-james-cleveland-cavaliers-arthur-memes.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Cleveland Cavaliers v New York Knicks","caption":"Cleveland Cavaliers v New York Knicks","creditText":"Elsa—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5023849/lebron-james-cleveland-cavaliers-arthur-memes/","name":"LeBron James and the Cleveland Cavaliers Are Trolling the NBA With These Viral Arthur Memes"}}]}] ```