--- title: Nutella Admits It Changed Its Recipe and Fans Are Not Happy description: Nutella quietly changed its recipe, causing outrage among fans online. The new Nutella recipe has more sugar and powdered milk. canonical: https://time.com/5016830/nutella-recipe-change/ author: Jamie Ducharme article:opinion: false article:content_tier: free article:published_time: 2017-11-09T14:28:06.000Z article:modified_time: 2023-12-13T00:27:14.000Z og:title: Nutella Admits It Changed Its Recipe and Fans Are Not Happy og:description: The new recipe has more sugar and less fat, an analysis found og:url: https://time.com/5016830/nutella-recipe-change/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt22b20cba654d8493/6988e52c8fd2eedbbb359939/nutella-recipe-change.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5220 og:image:height: 2936 og:image:alt: Nutella-Gläser og:type: article twitter:card: summary_large_image twitter:title: Nutella Admits It Changed Its Recipe and Fans Are Not Happy twitter:description: The new recipe has more sugar and less fat, an analysis found twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt22b20cba654d8493/6988e52c8fd2eedbbb359939/nutella-recipe-change.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Nutella Admits It Changed Its Recipe – and People Are Not Happy > Sponsored content. 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Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays to 40,000 subscribers as of August 2026. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters.  by [Jamie Ducharme](https://time.com/author/jamie-ducharme/)  ## Jamie Ducharme Ducharme is a contributor to TIME. Updated: Dec 13, 2023 12:27 AM UTCPublished: Nov 9, 2017 2:28 PM UTC  Photo by Manfred Segerer/Getty Images Photo by Manfred Segerer/Getty Images Manfred Segerer/Getty Images  by [Jamie Ducharme](https://time.com/author/jamie-ducharme/)  ## Jamie Ducharme Ducharme is a contributor to TIME. Updated: Dec 13, 2023 12:27 AM UTCPublished: Nov 9, 2017 2:28 PM UTC Few foods can claim a following quite as impassioned as Nutella’s. The chocolate-hazelnut spread is beloved the world over — which explains why many fans are outraged over the company suddenly “fine-tuning” its recipe. The Hamburg Consumer Protection Center, which [first alerted chocoholics to the Nutella news](http://www.vzhh.de/ernaehrung/573213/nutella.aspx), did some sleuthing and found that, in Europe, the product now contains more skimmed milk powder, apparently at the expense of cocoa. In addition to a slightly lighter color, the change bumps up the sugar content and slightly reduces the fat content. In the U.S., according to a statement from Nutella released Friday, “the content of hazelnuts, cocoa, sugar and palm oil remains unchanged. The fine-tuning consists of substituting whey powder with an equivalent quantity (2.1g/100g total product) of milk powder (from 6.6% to 8.7% of total product). This enables us to improve the overall quality of the milk content and to ensure a better consistency of our unique taste over time. That’s all. Our recipe contains 7 simple ingredients, with no colors or preservatives. The nutritional values remain practically unchanged.” The spread’s diehard fans are none too pleased about the change, however, and have taken to social media to say so. Some are upset with reports that it is now sweeter. Others simply feel the company shouldn’t have messed with a good thing. > [](https://twitter.com/NutellaUSA/status/928404380746944512) > [](https://twitter.com/JessPietrasz/status/928404574439989249) > [](https://twitter.com/XGemma%5FByrneX/status/927804470779670528) > [](https://twitter.com/Talchy/status/927628058173034501) > [](https://twitter.com/eshagupta2811/status/927908123053920256) Only time will tell whether the new recipe will hurt sales. But Nutella appears to be taking the threats seriously: In addition to Friday’s statement, its U.S. Twitter account [is replying to directly to users upset by the change](https://twitter.com/NutellaUSA/with%5Freplies). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5016830/nutella-recipe-change/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5016830/nutella-recipe-change/"},"headline":"Nutella Admits It Changed Its Recipe – and People Are Not Happy","datePublished":"2017-11-09T14:28:06.000Z","dateModified":"2023-12-13T00:27:14.000Z","description":"Fans of the chocolate-hazelnut spread are going nuts (and not in a good way)","url":"https://time.com/5016830/nutella-recipe-change/","keywords":["Living","Food","Nutella","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt22b20cba654d8493/6988e52c8fd2eedbbb359939/nutella-recipe-change.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jamie Ducharme","jobTitle":"Ducharme is a contributor to TIME.","url":"https://time.com/author/jamie-ducharme/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt22b20cba654d8493/6988e52c8fd2eedbbb359939/nutella-recipe-change.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Nutella-Gläser","caption":"Nutella-Gläser","creditText":"Manfred Segerer/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5016830/nutella-recipe-change/","name":"Nutella Admits It Changed Its Recipe – and People Are Not Happy"}}]}] ```