--- title: Burger King Trolls McDonalds With 'I'm Loving It' Video description: Ronald McDonald may be recovering from third-degree burns after Burger King's latest stunt canonical: https://time.com/4972183/burger-king-troll-mcdonalds-clowns/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2017-10-06T14:24:50.000Z article:modified_time: 2026-04-13T07:47:49.720Z og:title: Burger King Rides Clown Fear Wave to Troll McDonald's og:description: This is brutal og:url: https://time.com/4972183/burger-king-troll-mcdonalds-clowns/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt04e863fe0947b2ce/6988e0d8e76ad21c5762f746/never.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1454 og:image:height: 818 og:image:alt: never og:type: article twitter:card: summary_large_image twitter:title: Burger King Rides Clown Fear Wave to Troll McDonald's twitter:description: This is brutal twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt04e863fe0947b2ce/6988e0d8e76ad21c5762f746/never.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Burger King Rides Clown Fear Wave to Brutally Troll McDonald's > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Oct 6, 2017 2:24 PM UTC  by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Oct 6, 2017 2:24 PM UTC [Ronald McDonald](http://time.com/4453092/mcdonalds-rio-olympic-village-2016-olympics/) may be recovering from third-degree burns after [Burger King’s](http://time.com/4443210/burger-kings-whopperrito-burger-burrito/) latest stunt. The home of the Whopper has made an annual tradition out of [trolling](http://time.com/4817897/wendys-texas-sign-war-pure-water-ice/) and pranking its sworn enemy with the golden arches. This year did not disappoint. Germany’s Burger King released a funny smear campaign video ad about McDonald’s that played before the Stephen King clown killer horror flick _It_ for movie theater audiences Wednesday. In an effort to villainize McDonald’s, they simply turned that infamous McDonald’s “I’m loving it” phrase into “I’m loving IT.” The tongue-in-cheek attack ad ends with an ominous warning. “The moral is: never trust a clown,” referencing the fast food rival’s mascot. The closer: “Burger King.” Wherever your fast food loyalty lies, Burger King has this art form down. Last year, the fast food chain completely disguised their own New York City location as a [McDonald’s “ghost”](http://time.com/4547759/burger-king-mcdonalds-ghost-costume/) with a sign that read “BOOOO! Just kidding. We flame grill our burgers. Happy Halloween.” Your move, Ron. 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