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---
title: National Taco Day: People Upset it&#x27;s not on a Tuesday
description: People are complaining that National Taco Day is on a Wednesday instead of Taco Tuesday with the funniest memes.
canonical: https://time.com/4968729/national-taco-day-not-tuesday/
author: Mahita Gajanan
article:opinion: false
article:content_tier: free
article:published_time: 2017-10-04T14:53:49.000Z
article:modified_time: 2026-04-13T07:47:45.539Z
og:title: The Internet Can&#x27;t Stop Complaining About National Taco Day
og:description: The &quot;holiday&quot; fell on a Wednesday this year
og:url: https://time.com/4968729/national-taco-day-not-tuesday/
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og:image:alt: taco-bell-national-taco-day
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twitter:card: summary_large_image
twitter:title: The Internet Can&#x27;t Stop Complaining About National Taco Day
twitter:description: The &quot;holiday&quot; fell on a Wednesday this year
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd55b5e47d9f73ab8/6988e0817cdbac078dd5a551/taco-bell-national-taco-day.jpg?branch=production&amp;width=425&amp;quality=75&amp;auto=webp&amp;crop=16:9
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltd55b5e47d9f73ab8/6988e0817cdbac078dd5a551/taco-bell-national-taco-day.jpg?branch=production&width=425&quality=75&auto=webp&crop=16:9)


# The Internet Is United Against Holding National Taco Day on a Wednesday

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## TIME Newsletters: Reference Facts and FAQ

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### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
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| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
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| Publishing since | 1923 | TIME |

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by 

[Mahita Gajanan](https://time.com/author/mahita-gajanan/)


## Mahita Gajanan


Gajanan is an editor at TIME.

Oct 4, 2017 2:53 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/bltd55b5e47d9f73ab8/6988e0817cdbac078dd5a551/taco-bell-national-taco-day.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Taco Bell

by 

[Mahita Gajanan](https://time.com/author/mahita-gajanan/)


## Mahita Gajanan


Gajanan is an editor at TIME.

Oct 4, 2017 2:53 PM UTC

It’s [National Taco Day](http://fortune.com/2017/10/04/national-taco-day-deals-discounts/), a “holiday” that would, under other circumstances, be cause for celebration and [heaps of free tacos](http://fortune.com/2017/10/04/national-taco-day-deals-discounts/). But this year, National Taco Day fell on a Wednesday, not #TacoTuesday, the unofficial weekly holiday dedicated to the Mexican dish.

Scheduling the national day to celebrate tacos on a Wednesday has confused taco enthusiasts, who came online to ask how such a grave mistake could have happened:

> [](https://twitter.com/cjroth1/status/915581560732241920)

> [](https://twitter.com/theycallmechops/status/915581397821255680)

> [](https://twitter.com/K3VIN%5FG%5F420/status/915579319107366912)

> [](https://twitter.com/mallamallama/status/915578932895862787)


> [](https://twitter.com/Brez51/status/915576491538358273)

Others managed to find the silver lining in being able to honor tacos more than once:

> [](https://twitter.com/NoleneDougan/status/915524634153553920)

> [](https://twitter.com/dtpica/status/914975835773296640)


Check out where you can get the best taco deals on Oct. 4 [here](http://fortune.com/2017/10/04/national-taco-day-deals-discounts/).

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