--- title: Kendall Jenner Cries While Addressing Pepsi Ad Backlash description: Kendall Jenner has finally broken her silence over the backlash to her controversial Pepsi advertising campaign. canonical: https://time.com/4965293/kendall-jenner-cries-addresses-pepsi-ad-backlash/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-10-02T16:18:43.000Z article:modified_time: 2026-06-24T06:56:42.670Z og:title: Kendall Jenner Cried While Addressing Pepsi Ad Backlash og:description: "I just felt so stupid" og:url: https://time.com/4965293/kendall-jenner-cries-addresses-pepsi-ad-backlash/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt60e16cf323aeaf7d/6988e02c656a3f3bf6bd1ecd/kendall-jenner-addresses-pepsi-ad-backlash.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Tod's - Details - Milan Fashion Week Spring/Summer 2018 og:type: article twitter:card: summary_large_image twitter:title: Kendall Jenner Cried While Addressing Pepsi Ad Backlash twitter:description: "I just felt so stupid" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt60e16cf323aeaf7d/6988e02c656a3f3bf6bd1ecd/kendall-jenner-addresses-pepsi-ad-backlash.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Kendall Jenner Cries While Addressing Pepsi Ad Backlash: 'I Just Felt So Stupid' > Sponsored content. 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"I feel really bad that anyone was ever offended"_  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Oct 2, 2017 4:18 PM UTC  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Oct 2, 2017 4:18 PM UTC [Kendall Jenner](http://time.com/4728979/stephen-colbert-kendall-jenner-pepsi-attractive-lives-matter/) has shared her emotional reaction to the backlash her [Pepsi ad campaign](http://time.com/4726500/pepsi-ad-kendall-jenner/) drew when it debuted in April of this year. During the season 14 premiere of [_Keeping Up With the Kardashians_](http://time.com/4677589/keeping-up-with-the-kattarshians/)_,_ the reality celebutante-turned-model cried while talking about the ad, which featured her facilitating peace during a protest by handing a police officer a can of Pepsi, [an optic that many felt was a tone deaf appropriation of a now iconic photo of a Black Lives Matter protestor approaching officers](http://time.com/4727282/pepsi-pulls-kendall-jenner-protest-ad/). Jenner discussed the ad spot and her feelings about the backlash, but didn’t mention Pepsi by name. “I trusted everyone. I trusted the teams,” she said. “But after I saw the reaction and I read what people had to say about it, I most definitely saw what went wrong. I was so stuck, and I really didn’t know what to do, that I completely shut down.” Jenner also broke down in tears while talking about how the ad offended viewers. “I would never purposely hurt someone ever,” she said. “And I would, obviously, if I knew this was gonna be the outcome, like, I would have never done something like this. But you don’t know when you’re in the moment. I just felt so f-cking stupid. The fact that I would offend other people or hurt other people was definitely not the intent and that’s what \[…\] got me the most, is that I would ever make anyone else upset.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4965293/kendall-jenner-cries-addresses-pepsi-ad-backlash/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4965293/kendall-jenner-cries-addresses-pepsi-ad-backlash/"},"headline":"Kendall Jenner Cries While Addressing Pepsi Ad Backlash: 'I Just Felt So Stupid'","datePublished":"2017-10-02T16:18:43.000Z","dateModified":"2026-06-24T06:56:42.670Z","description":"\"I feel really bad that anyone was ever offended\"","url":"https://time.com/4965293/kendall-jenner-cries-addresses-pepsi-ad-backlash/","keywords":["Newsfeed","celebrities","Pepsi","Kendall Jenner"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt60e16cf323aeaf7d/6988e02c656a3f3bf6bd1ecd/kendall-jenner-addresses-pepsi-ad-backlash.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt60e16cf323aeaf7d/6988e02c656a3f3bf6bd1ecd/kendall-jenner-addresses-pepsi-ad-backlash.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Tod's - Details - Milan Fashion Week Spring/Summer 2018","caption":"Tod's - Details - Milan Fashion Week Spring/Summer 2018","creditText":"Estrop—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4965293/kendall-jenner-cries-addresses-pepsi-ad-backlash/","name":"Kendall Jenner Cries While Addressing Pepsi Ad Backlash: 'I Just Felt So Stupid'"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"This Video Is No Longer Available","description":"\"I feel really bad that anyone was ever offended\"","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/fKodeUO6/poster.jpg?width=720","uploadDate":"2026-06-23T15:00:44.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8","embedUrl":"https://time.com/4965293/kendall-jenner-cries-addresses-pepsi-ad-backlash/","duration":"PT10S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4965293/kendall-jenner-cries-addresses-pepsi-ad-backlash/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```