During the season 14 premiere of Keeping Up With the Kardashians, the reality celebutante-turned-model cried while talking about the ad, which featured her facilitating peace during a protest by handing a police officer a can of Pepsi, an optic that many felt was a tone deaf appropriation of a now iconic photo of a Black Lives Matter protestor approaching officers.
Jenner discussed the ad spot and her feelings about the backlash, but didn’t mention Pepsi by name.
“I trusted everyone. I trusted the teams,” she said. “But after I saw the reaction and I read what people had to say about it, I most definitely saw what went wrong. I was so stuck, and I really didn’t know what to do, that I completely shut down.”
Jenner also broke down in tears while talking about how the ad offended viewers.
“I would never purposely hurt someone ever,” she said. “And I would, obviously, if I knew this was gonna be the outcome, like, I would have never done something like this. But you don’t know when you’re in the moment. I just felt so f-cking stupid. The fact that I would offend other people or hurt other people was definitely not the intent and that’s what […] got me the most, is that I would ever make anyone else upset.”