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title: Google Doodle: Amalia Hernandez&#x27;s 100th Birthday
description: The Mexican dancer and choreographer was best remembered for establishing the Ballet Folklorico de Mexico in 1952
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article:published_time: 2017-09-19T02:43:20.000Z
article:modified_time: 2026-08-04T07:47:28.218Z
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt1bf5032ecddc365a/6988de52bc6cfc2f693e322c/amalia-hernandezs-100th-birthday-5558324580843520-2x.png?branch=production&width=711&quality=75&auto=webp&crop=16:9)


# Google Doodle Marks 100th Birthday of Dancer and Choreographer Amalia Hernandez

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## Video: How Google Makes its Doodles

[Watch (HLS stream): How Google Makes its Doodles](https://cdn.jwplayer.com/manifests/upF0qp1E.m3u8) (3:23)

![How Google Makes its Doodles](https://cdn.jwplayer.com/v2/media/upF0qp1E/poster.jpg?width=720)

_Published 2018-07-07. Our videographer went to the Googleplex in Mountain View, California to meet some of the designers and coders who create the special, clever variations on the Google.com logo known as_


by 

[Kevin Lui](https://time.com/author/kevin-lui/)


## Kevin Lui


Sep 19, 2017 2:43 AM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt1bf5032ecddc365a/6988de52bc6cfc2f693e322c/amalia-hernandezs-100th-birthday-5558324580843520-2x.png?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Google

by 

[Kevin Lui](https://time.com/author/kevin-lui/)


## Kevin Lui


Sep 19, 2017 2:43 AM UTC

Google [unveiled a new Doodle](https://www.google.com/doodles/amalia-hernandezs-100th-birthday) Tuesday to celebrate the 100th birthday of Amalia Hernandez, the dancer and choreographer remembered as an ambassador of Mexican culture.

Born on Sept. 19, 1917, Hernandez’s early passion for dance ultimately led her to establish the Ballet Folklorico de Mexico. She first joined the Fine Arts National Institute as a choreographer and taught modern dance. But her focus would shift to traditional Mexican folk dances.

By combining folk dances with the choreographed movements she acquired from her formal training, Hernandez created a new dance style, the baile folklorico.

Since its inception in 1952, Ballet Folklorico de Mexico has been seen by more than 22 million people and still performs to this day. It has more than 300 members, significantly more than the eight it began with.

The dance troupe gained prominence after it first performed on TV in 1954, leading to a weekly broadcast. The successes that followed included Hernandez’s group representing Mexico in the 1959 Pan American Games.

Hernandez remained deeply involved in the dance company all her life, until her death in 2000 at age 83.

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