By Ashley Hoffman
September 18, 2017

During his big moment, This Is Us star and TV superfan Sterling K. Brown gushed that Dick Whitman once held the same Emmy statue before he did. Naturally, the sneaky Mad Men reference immediately took on a life of its own online.

Brown — who also praised Walter White from Breaking Bad in his Emmy acceptance speech — was referencing the birth name of Don Draper, the main character in the hit AMC drama . (The character changed his name to reinvent himself after serving in the army.) At the sound of everyone’s favorite escaped Pennsylvania farm boy turned creative director genius, people went nuts.

Congratulations as always to Don Draper, Dick Whitman, and of course, Jon Hamm.

Some happily noted that the shoutout happened very close to Elisabeth Moss’s major moments of the evening. That’s because The Handmaid’s Tale actor played Peggy Olsen, Dick Whitman’s protege on the Emmy award-winning series about advertising in the 1960s.

Write to Ashley Hoffman at Ashley.Hoffman@time.com.

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