--- description: Apple on Tuesday unveiled "animoji," animated emoji you can control and record with your own face before sending along to friends. title: Apple Announced 'Animoji' Today. Here's What That Is image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfbb0eff7f4e5187f/6988dd758fd2ee8c09358d10/iphone-8-x91.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Apple Announced 'Animoji' Today. Here's What That Is  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Sep 12, 2017 7:34 PM CUT   by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Sep 12, 2017 7:34 PM CUT Apple on Tuesday unveiled “animoji,” animated [emoji ](http://time.com/4860846/apple-emoji-2017-iphone/ "undefined")you can control and record with your own face before sending along to friends. Animoji are coming to the new [iPhone X](http://time.com/4935672/apple-10th-anniversary-iphone/ "undefined"), [Apple](http://time.com/4937460/how-to-preorder-iphone-x-apple-watch-tv/ "undefined") says (it’s pronounced “iPhone 10”). The feature relies on the new iPhone X’s upgraded front-facing camera and sensor array. Animoji will be baked into Apple’s iMessage text messaging app. Simply select an eligible emoji, record a message while pointing the iPhone at your face, and the emoji will be sent in animated form along with your voice message. A handful of emoji, ranging from the robot emoji to the cat emoji, can become animoji. And all-importantly: it appears the poop emoji can also become an animoji. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4938361/animoji-emoji-apple-iphone-x-10/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4938361/animoji-emoji-apple-iphone-x-10/"},"headline":"Apple Announced 'Animoji' Today. Here's What That Is","datePublished":"2017-09-12T19:34:24.000Z","dateModified":"2026-04-13T08:51:24.734Z","description":"They're on the new iPhone","url":"https://time.com/4938361/animoji-emoji-apple-iphone-x-10/","keywords":["Tech","Apple","Smartphones","onetime","iPhone 2017"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfbb0eff7f4e5187f/6988dd758fd2ee8c09358d10/iphone-8-x91.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfbb0eff7f4e5187f/6988dd758fd2ee8c09358d10/iphone-8-x91.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"iphone-8-x91","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4938361/animoji-emoji-apple-iphone-x-10/","name":"Apple Announced 'Animoji' Today. Here's What That Is"}}]}] ```