--- title: Reactions to the Taylor Swift Look What You Made Me Do Video description: The dramatic, self-referential video for "Look What You Made Me Do" debuted at the 2017 MTV VMAs to strong reactions. canonical: https://time.com/4917868/taylor-swift-video-reactions/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-08-28T01:00:46.000Z article:modified_time: 2026-04-13T07:46:50.985Z og:title: The Internet Can't Handle Taylor Swift's New Music Video og:description: Everyone has a strong opinion about "Look What You Made Me Do" og:url: https://time.com/4917868/taylor-swift-video-reactions/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte5ef16b05d068e9c/6988db68096a94814f69f53e/screen-shot-2017-08-27-at-8-31-53-pm-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2700 og:image:height: 1519 og:image:alt: MTV-VMAS-2017 og:type: article twitter:card: summary_large_image twitter:title: The Internet Can't Handle Taylor Swift's New Music Video twitter:description: Everyone has a strong opinion about "Look What You Made Me Do" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte5ef16b05d068e9c/6988db68096a94814f69f53e/screen-shot-2017-08-27-at-8-31-53-pm-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Internet Already Has Extremely Strong Feelings About Taylor Swift's New Music Video > Sponsored content. 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There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=97d30e39-939e-4def-a75c-2e8cb052877e&cr=time-nl-network-2026q3-v1)  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Aug 28, 2017 1:00 AM UTC   by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Aug 28, 2017 1:00 AM UTC On Sunday night, Taylor Swift’s much-hyped music video for new single “Look What You Made Me Do” [debuted ](http://time.com/4917782/look-what-you-made-me-do-video/)at the [MTV Video Music Awards.](http://time.com/4914128/mtv-video-music-awards-2017-winners/) The dramatic video tracks Swift’s progress from a ghoulish zombie in a graveyard to a royal throne where she’s served tea by a snake. Other meaningful cameos: a slew of other iterations of Swift, dressed up in previous versions of the singer’s own persona, from the guitar-wielding _Fearless_ era to her “Shake It Off”[ ballerina look](http://time.com/3171221/vmas-2014-taylor-swift-shake-it-off/). Naturally, the internet was awash in reactions to the at-times comic, at-times intense video. > [](https://twitter.com/alexandergold/status/901966639142387712) > [](https://twitter.com/marleyharper/status/901966629243940864) > [](https://twitter.com/tayslayswift13/status/901967273790914560) > [](https://twitter.com/taylornation13/status/901966016611307520) > [](https://twitter.com/accesshollywood/status/901965517254098944) > [](https://twitter.com/alexandergold/status/901965459506905089) > [](https://twitter.com/catrific/status/901970025833046016) > [](https://twitter.com/yari1125pr/status/901969943427780611) > [](https://twitter.com/alexandergold/status/901969929078845441) > [](https://twitter.com/slaylorstan/status/901969331814146048) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4917868/taylor-swift-video-reactions/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4917868/taylor-swift-video-reactions/"},"headline":"The Internet Already Has Extremely Strong Feelings About Taylor Swift's New Music Video","datePublished":"2017-08-28T01:00:46.000Z","dateModified":"2026-04-13T07:46:50.985Z","description":"The dramatic, self-referential video for \"Look What You Made Me Do\" debuted at the 2017 MTV VMAs to strong reactions.","url":"https://time.com/4917868/taylor-swift-video-reactions/","keywords":["Newsfeed","Taylor Swift","MTV VMAs 2017"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte5ef16b05d068e9c/6988db68096a94814f69f53e/screen-shot-2017-08-27-at-8-31-53-pm-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte5ef16b05d068e9c/6988db68096a94814f69f53e/screen-shot-2017-08-27-at-8-31-53-pm-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"MTV-VMAS-2017","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4917868/taylor-swift-video-reactions/","name":"The Internet Already Has Extremely Strong Feelings About Taylor Swift's New Music Video"}}]}] ```