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---
title: McDonalds Cheeseburger Straw Hack Goes Viral
description: People in Japan are putting McDonald&#x27;s burgers on their straws now, because why not
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author: Melissa Locker
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article:published_time: 2017-07-25T18:41:35.000Z
article:modified_time: 2026-04-13T07:45:43.952Z
og:title: People Are Sticking McDonalds Burgers On Their Straws Now
og:description: Why not?
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twitter:title: People Are Sticking McDonalds Burgers On Their Straws Now
twitter:description: Why not?
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# Sticking Your McDonald's Cheeseburger on a Straw is Now a Trending Food Hack

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by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Jul 25, 2017 6:41 PM UTC

by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Jul 25, 2017 6:41 PM UTC

People have been spearing food with straws for decades (typically on [Bloody Mary drinks](http://www.extracrispy.com/drinks/24/17-most-insane-bloody-marys-from-around-the-world) and other cocktails), so it’s a bit of a surprise that it has taken so long for someone to skewer their McDonald’s [cheeseburger](http://time.com/4862618/kale-bouquets/?iid=sr-link9) on their drink and turn it into a both a garnish and an internet meme. Yet here we are in the middle of 2017 and, according to Japanese news outlet, [SoraNews24](http://en.rocketnews24.com/2017/07/24/the-latest-japanese-twitter-craze-sticking-cheeseburgers-through-soft-drink-straws-%E3%80%90pics%E3%80%91/), the latest food trend in Japan involves doing just that.

Instagram savvy diners are sticking their [McDonald’s](http://time.com/4867324/mcdonalds-delivery-clothine-line/?iid=sr-link1) cheeseburgers on their drinks and documenting it to share with the world.

> [](https://twitter.com/O%5Fom86/status/883690249854959624)


According to [Kotaku,](https://kotaku.com/hamburger-straws-are-japans-newest-online-meme-1797183274) this meme translates roughly to “drink x hamburger” or “hamburger straw” and while “everyone isn’t doing this (yet!)” its popularity is spreading. 

It’s not limited to hamburgers, either, with people [skewering their Egg McMuffins](https://www.instagram.com/p/BW3T6Pgl42g/), too. For some next level Instagram love, though, at least one clever poster stuck a burger on McDonald’s other viral product—their electric green melon shake.

Of course, according to [_New York_ ](http://nymag.com/selectall/2017/07/i-tried-this-dumb-hamburger-meme-in-a-mcdonalds.html)[magazine](http://nymag.com/selectall/2017/07/i-tried-this-dumb-hamburger-meme-in-a-mcdonalds.html), whose intrepid reporter actually tested out the whole hamburger-skewering in a McDonald’s, you don’t really need to try this trend at home, because you just end up with a hole in your hamburger.

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