--- description: This game show fail united everyone in frustrated laughter. title: Watch Everyone Lose It Over This Hilarious Gameshow Fail image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Watch These Game Show Contestants Struggle to Figure Out the World’s Most Obvious Answer by [Ashley Hoffman](/author/ashley-hoffman/) ## Ashley Hoffman Update your preferences in [Account Settings](/account/preferences/) Close Jul 25, 2017 5:59 PM CUT by [Ashley Hoffman](/author/ashley-hoffman/) ## Ashley Hoffman Update your preferences in [Account Settings](/account/preferences/) Close Jul 25, 2017 5:59 PM CUT What’s the name of that fictional character that contains the letters “asmido”? At least two people on a [game show](http://ti.me/2nZjQQR "undefined") for literate people could not figure it out. Competitors faced off on the _Wheel of Fortune_\-like BBC competition _Letterbox_ to guess the name of a man from classic literature. The result is the type of game show video clip that the internet was made to spread around. [_Mashable_](http://mashable.com/2017/07/25/game-show-host-loses-cool-contestants-miss-answer/?utm%5Fcid=hp-n-1#7U4ROgrSsZqn "undefined") spotted this emotional clip. It’s about how the right answer can be obvious, but sometimes still prove to be a massive challenge. Best of all, it was even more challenging for the host, teammates and audience who were all united in their frustration as the contestants could not for the life of them finish the word. “Does that open things up for you Lyndsey?” the host asks half in hope, half in exasperation. It did not. Finally, one team eventually gets a clue. Watch the rising and falling action below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4872458/letterbox-bbc-fail-funny-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4872458/letterbox-bbc-fail-funny-video/"},"headline":"Watch These Game Show Contestants Struggle to Figure Out the World’s Most Obvious Answer","datePublished":"2017-07-25T17:59:22.000Z","dateModified":"2026-04-13T07:45:40.911Z","description":"This game show fail united everyone in frustrated laughter.","url":"https://time.com/4872458/letterbox-bbc-fail-funny-video/","keywords":["Newsfeed","viral","Books","Bizarre","language","game","Words"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4872458/letterbox-bbc-fail-funny-video/","name":"Watch These Game Show Contestants Struggle to Figure Out the World’s Most Obvious Answer"}}]}] ```