--- title: Restaurant Encourages Food Photos With Foodie Instagram Pack description: While some restaurants have banned taking pictures of the food, a London restaurant is encouraging it with Foodie Instagram kits. canonical: https://time.com/4853823/dirty-bones-foodie-instagram-packs/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-07-11T20:54:06.000Z article:modified_time: 2026-04-13T07:45:17.336Z og:title: Foodie-Instagram Enabling Restaurant Supplies the Lighting og:description: With a "Foodie Instagram Pack" og:url: https://time.com/4853823/dirty-bones-foodie-instagram-packs/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2d974fa19e356c81/6988d5420a4a22f80c9cf01d/restaurant-encourages-instagrams-with-foodie-kit.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Capturing the meal with smartphone in cafe og:type: article twitter:card: summary_large_image twitter:title: Foodie-Instagram Enabling Restaurant Supplies the Lighting twitter:description: With a "Foodie Instagram Pack" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2d974fa19e356c81/6988d5420a4a22f80c9cf01d/restaurant-encourages-instagrams-with-foodie-kit.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Foodie Instagram-Enabling Restaurant Goes to Great Lengths to Reach Cool Kids With Lighting Kits > Sponsored content. 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Yiu Yu Hoi—Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jul 11, 2017 8:54 PM UTC While some [restaurants have banned food photography from diners](http://www.nytimes.com/2013/01/23/dining/restaurants-turn-camera-shy.html), Dirty Bones, a London establishment is encouraging their patrons to bring on the food porn with the creation of “[foodie Instagram packs](http://time.com/4767139/aziz-ansari-food-master-of-none/).” According to [_Mashable_](http://mashable.com/2017/07/11/instagram-kits-dirty-bones/#v5J7kNHjrsqt), the free kits consist of a portable LED camera light, a multi-device charger, a clip-on wide angle camera lens, and a tripod selfie stick in case you need to do an overhead shot of your Eggs Benedict at brunch. The kit was created out of “a recognition of the movement and importance of Instagram in present-day foodie culture” as well as a desire to “enable guests to share Dirty Bones Soho’s best qualities without compromising the cost atmosphere and design.” In fact, Dirty Bones is so committed to this “doing it for the ‘Gram” attitude that they even designed their menu and their restaurant’s aesthetics for the optimal social media capital. “Dirty Bones’ menu has also been curated to provide picture-perfect shareable content, with new trending dishes such as Fish Tacos standing alongside the iconic Mac Daddy Burger and Cheeseburger Dumplings.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4853823/dirty-bones-foodie-instagram-packs/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4853823/dirty-bones-foodie-instagram-packs/"},"headline":"Foodie Instagram-Enabling Restaurant Goes to Great Lengths to Reach Cool Kids With Lighting Kits","datePublished":"2017-07-11T20:54:06.000Z","dateModified":"2026-04-13T07:45:17.336Z","description":"Do it for the 'Gram","url":"https://time.com/4853823/dirty-bones-foodie-instagram-packs/","keywords":["Newsfeed","viral","Bizarre","food and drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2d974fa19e356c81/6988d5420a4a22f80c9cf01d/restaurant-encourages-instagrams-with-foodie-kit.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2d974fa19e356c81/6988d5420a4a22f80c9cf01d/restaurant-encourages-instagrams-with-foodie-kit.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Capturing the meal with smartphone in cafe","caption":"Capturing the meal with smartphone in cafe","creditText":"Yiu Yu Hoi—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4853823/dirty-bones-foodie-instagram-packs/","name":"Foodie Instagram-Enabling Restaurant Goes to Great Lengths to Reach Cool Kids With Lighting Kits"}}]}] ```