--- title: K-Pop Band BTS Has Changed Its Name to "Beyond the Scene" description: The popular Korean music group just switched up their English-language name, although they're keeping their original Korean version. canonical: https://time.com/4845531/bts-beyond-the-scene-change/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-07-05T19:25:55.000Z article:modified_time: 2026-10-08T09:21:49.704Z og:title: Fans React to BTS Changing Its Name to 'Beyond the Scene' og:description: The popular group just switched up its English-language name og:url: https://time.com/4845531/bts-beyond-the-scene-change/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt70a6f6d8747ee02c/6988d482656a3f29eebd0b3a/bts-billboard.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5121 og:image:height: 2881 og:image:alt: 2017 Billboard Music Awards - Portraits og:type: article twitter:card: summary_large_image twitter:title: Fans React to BTS Changing Its Name to 'Beyond the Scene' twitter:description: The popular group just switched up its English-language name twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt70a6f6d8747ee02c/6988d482656a3f29eebd0b3a/bts-billboard.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Sensational K-Pop Band BTS Just Got a Brand New English Name > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: K-Pop's Next Act [Watch (HLS stream): K-Pop's Next Act](https://cdn.jwplayer.com/manifests/2ukAz9Fl.m3u8) (6:04)  _Published 2016-10-31. Riding off the success of Korean pop, artists CL, Dean and Eric Nam have their eyes set on the U.S. music industry_  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 5, 2017 7:25 PM UTC Riding off the success of Korean pop, artists CL, Dean and Eric Nam have their eyes set on the U.S. music industry  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jul 5, 2017 7:25 PM UTC BTS is the K-pop boy band that’s slowly but surely [taking over the world](http://time.com/4833807/rap-monster-bts-interview/), thanks to the seven-member squad’s immense popularity on Twitter and some recent recognition in the form of a [Billboard Music Award](http://time.com/4787730/billboard-music-awards-best-worst-moments/) and nod on TIME’s own [25 Most Influential People on the Internet](http://time.com/4815217/most-influential-people-internet/) list. So maybe it makes sense that the global sensation are cannily turning their sights on reaching more directly to English-speaking audiences, their last hurdle before hitting it big, this time by changing their group name. Officially [“Bangtan Sonyeondan”](http://time.com/4833807/rap-monster-bts-interview/) — which translates loosely in English to “bulletproof boy scouts” — the group have announced a switch to the name to “Beyond the Scene,” which helpfully doubles as a different version of the acronym “BTS.” So while their Korean moniker will remain, the English one takes on an entirely different meaning. The re-branding was debuted in a video that also unveiled [their new logo](http://www.allkpop.com/article/2017/07/bts-now-stands-for-beyond-the-scene). Fan reactions are ranging from the confused to the supportive, but if their past is anything to go by, this will only draw in a new audience for the boys. “We tour all over the world, but the shows in the U.S. really opened our eyes to so many new things in the States,” de facto group leader Rap Monster [told TIME recently](http://time.com/4833807/rap-monster-bts-interview/). “And when we won the Billboard Music Award, we were so honored and got to meet so many artists that we love and admire that we can’t wait to return to the States.” Seems like this adjustment is another step towards global success. > [](https://twitter.com/BigHitEnt/status/882433877028950016) > [](https://twitter.com/foreheadjeon/status/882499067502374912) > [](https://twitter.com/%5FNotMyJimin%5F/status/882493084088623106) > [](https://twitter.com/minyoongi110/status/882637230619017220) ## Transcript For the people who don't know who CL is, what is your career, who are you, and what are you doing here? [ MUSIC ] America's introduction to K- Pop was via Psy, Gangnam Style. [ MUSIC ] That was 2012 and since then K- Pop has grown in much more substantial and significant ways. [ MUSIC ] [ UNKNOWN ] Hiphop stars are touring America more than ever where seen the fandalists are a much more substantial in growing. What is it gonna take for an Asian start breakthrough in musically. That's I think the interesting question. [ NOISE ] A dear friend of mine about to make her They fired main hero giving up for. [ MUSIC ] My name is [ UNKNOWN ] and I come from [ UNKNOWN ]. I'm a performer artist, musician. I'm in a band called 2NE1. [ MUSIC ] She's like the Nicki Minaj of that world which is the coolest artist to work with, I think. Right now I'm working on my solo album in America You know sitting on it's own, maybe just the creation process. The first thing that we're actually going to do is pretty simple, is just recite the lyrics to [ UNKNOWN ] The whole thing? I got myself a 40. I got myself a shorty. [ MUSIC ] And she is very [ UNKNOWN ] I didn't see [ UNKNOWN ] doing the right way because she is coming to the right channel so, she is like getting new friends and also developing what is putting around [ UNKNOWN ] record. Do talk shows and then people forget about her she's developing and gaining fans from the ground up. [ MUSIC ] Me coming to US is not that different because To me being creative is expressing myself and i've been doing that for a long time and the only deference would be that i'm singing in English now. [ MUSIC ] There's no Asian artist on a music scene really that is a very small Club that is deciding that is deciding who is in, who's out. Tons of gatekeepers and what not. It's almost easier for an asian star to pick up and leave America and go to Korea where their kind of guaranteed the sort of interest and fame. [ MUSIC ] My names Eric. Eric Nam working based out of Seoul but originally from Atlanta. [ MUSIC ] Growing up in the states you don't have any Asian American or Asian faces doing music here. And so I never thought it was possible and so I always thought to myself I guess I have to go to Korea if I ever want to do music. Photo time. The goal and the dream would be to cross over into the States. That would be the coolest thing, it would be a dream come true. To be able to perform in what I consider to be my first home, in my native language and in front of my friends and family, we're all here. Korea's had its eye on America for a couple of years now, and I think there's been a lot of interesting experiments. [ MUSIC ] [ FOREIGN ] [ FOREIGN ] [ MUSIC ] [ FOREIGN ] [ MUSIC ] Dean is so interesting too because I think he's really quick to distance himself from the k pop world. He's Coming up strictly on his own terms and releasing the videos when he wants and you know, getting the right people that will ensure people are talking about him. [ MUSIC ] It isn't just money wise, it's about taking it to that next level and trying to represent something larger. Someone like CL, that's what I think really burns her and really ignites the passion I feel like there's not one pop star. Like, no one female pop star that's representing all the girls that's living out here. I want to represent, you know, Asian girls. To be honest, the challenge is that America is a huge country with many different cultures and many talented artists. [ FOREIGN ] Race kinda just has to drop out of the picture. The music just has to be really good. It has to be something that people want to connect with and dance to and sing along with. An Asian star will be a success when you see everyone copying their route. Cuz all it takes This is what ? >> What I need right now for me to make it here is, it's a matter of time [ LAUGH ]. 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