By Cady Lang
In case 40 oz. bottles of rosé and rosé flavored gummy candies can’t satiate your craving for the popular (and Instagram-friendly) blush-colored wine this summer, consider the latest rosé-inspired offering: deodorant.
Thanks to Native Cosmetics, those jonesing for a daily way to imbibe rosé without cracking open a bottle can indulge with rosé-scented deodorant. The stick deodorant is all-natural and made sans parabens or aluminum, which means that it’s a safe way to celebrate rosé season this year.
Their rosé deodorant appropriately debuted on Wednesday, the first day of summer, as a part of a limited-edition “brunch” boxed set that also includes scents like Mimosa and Sangria.
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Cady Lang at cady.lang@timemagazine.com