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# The Inevitability of the iPhone

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by 

[Sarah Begley](https://time.com/author/sarah-begley/)


## Sarah Begley


Jun 15, 2017 10:53 AM UTC

![Iphone 7 Is Presented in Madrid](https://static.time.com/v3/assets/bltea6093859af6183b/blt6a1382ea3c9f249a/6988c1007cdbac6e11d57b30/gettyimages-606031018.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

An iPhone 7 Plus with its new dual camera is displayed at Puerta del Sol Apple Store the day the company launches their Iphone 7 and 7 Plus on September 16, 2016 in Madrid, Spain.

An iPhone 7 Plus with its new dual camera is displayed at Puerta del Sol Apple Store the day the company launches their Iphone 7 and 7 Plus on September 16, 2016 in Madrid, Spain. Gonzalo Arroyo Moreno—Getty Images

by 

[Sarah Begley](https://time.com/author/sarah-begley/)


## Sarah Begley


Jun 15, 2017 10:53 AM UTC

The [iPhone](http://time.com/4806296/apple-iphone-distracted-driving/) is commonly referenced as a first-of-its-kind device that revolutionized the way we navigate the world. But in his new book, [_The One Device_](https://www.amazon.com/dp/031654616X/?tag=timecom-20), Brian Merchant argues that Apple’s breakthrough product was less a stroke of genius and more a “container ship of \[pre-existing\] inventions.” By the time the [iPhone](http://time.com/4805181/ios-11-release-date-features/) debuted, in 2007, FingerWorks had figured out multitouch keyboards, Nokia’s phones were playing music and running apps, and IBM had birthed and buried its own smartphone, the Simon.

So what set the iPhone apart? Steve Jobs’ insistence on intuitive design was a huge factor. So was timing. In 1992, when IBM unveiled the Simon, hardware was bulky and wi-fi was essentially nonexistent. By 2007, that landscape had shifted, paving the way for the iPhone’s success. “The point isn’t that [Apple](http://time.com/4816178/apple-self-driving-car/) ripped off the Simon,” Merchant writes. It’s that something like the iPhone was inevitable. Jobs was just the first to make it a mass-market reality.

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