--- description: How do you entice kids to learn about electronics? By updating a classic toy that most people already love. That's the idea fueling London-based Tech... title: Electronic Play Dough image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Science](/section/science/) ## Science Update your preferences in [Account Settings](/account/preferences/) Close * [electronics](/tag/electronics/) ## electronics Update your preferences in [Account Settings](/account/preferences/) Close # Electronic Play Dough  by [Julia Zorthian](/author/julia-zorthian/)  ## Julia Zorthian Update your preferences in [Account Settings](/account/preferences/) Close Jun 15, 2017 10:54 AM CUT  by [Julia Zorthian](/author/julia-zorthian/)  ## Julia Zorthian Update your preferences in [Account Settings](/account/preferences/) Close Jun 15, 2017 10:54 AM CUT How do you entice kids to learn about electronics? By updating a classic toy that most people already love. That’s the idea fueling London-based Tech Will Save Us and its Dough Universe modeling clay, a Play-Doh-like substance designed to help kids create working electronic circuits. Thanks to the clay’s conductive makeup–including lemon, salt and water–it can be mashed together to make car motors whir, musical instruments play sounds or fantastical creatures light up, depending on the kit. Tech Will Save Us is now running a Kickstarter campaign for Dough Universe and expects the $50 kits to be widely available by the end of 2017. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4819559/electronic-play-dough/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4819559/electronic-play-dough/"},"headline":"Electronic Play Dough","datePublished":"2017-06-15T10:54:19.000Z","dateModified":"2026-02-23T16:09:34.187Z","description":"How do you entice kids to learn about electronics? By updating a classic toy that most people already love. That's the idea fueling London-based Tech...","url":"https://time.com/4819559/electronic-play-dough/","keywords":["electronics"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Julia Zorthian","jobTitle":null,"url":"https://time.com/author/julia-zorthian/"}],"articleSection":"Science","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/science/","name":"Science"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/electronics/","name":"electronics"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4819559/electronic-play-dough/","name":"Electronic Play Dough"}}]}] ```