--- title: Why Rituals Are Important for Teamwork description: Research shows these group rituals can help increase a team’s bonds and boost performance. canonical: https://time.com/4816939/colleagues-group-ritual/ author: Daniel McGinn article:opinion: true article:content_tier: free article:published_time: 2017-06-14T19:05:18.000Z article:modified_time: 2026-02-23T16:07:45.443Z article:section: Ideas og:title: Why You and Your Colleagues Need a Group Ritual og:description: It can help increase team's bonds and boost performance og:url: https://time.com/4816939/colleagues-group-ritual/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltcd83a204f31c57bf/6988d17eab6d77955c6ae8a8/psyched-up-daniel-mcginn.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1688 og:image:height: 950 og:image:alt: psyched-up-daniel-mcginn og:type: article twitter:card: summary_large_image twitter:title: Why You and Your Colleagues Need a Group Ritual twitter:description: It can help increase team's bonds and boost performance twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltcd83a204f31c57bf/6988d17eab6d77955c6ae8a8/psyched-up-daniel-mcginn.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Why You and Your Colleagues Need a Group Ritual > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=73709a7e-fbf3-4917-8c64-54bf7286e2cb&cr=time-nl-network-2026q3-v1) by [Daniel McGinn](https://time.com/author/daniel-mcginn/) ## Daniel McGinn Jun 14, 2017 7:05 PM UTC  by [Daniel McGinn](https://time.com/author/daniel-mcginn/) ## Daniel McGinn Jun 14, 2017 7:05 PM UTC When the Belfast-born actress Laura Donnelly is working on [Broadway](http://time.com/4808625/cher-musical-broadway/), she likes to arrive at the theater several hours before the curtain. She eats a relaxed takeout dinner, does [yoga](http://time.com/4695558/yoga-breathing-depression/), and then performs vocal exercises. “I warm up the same way before any play — I have my set [routine](http://time.com/4756235/improve-sleep-hygiene/),” says Donnelly, who is best known for her role in the TV series _Outlander_. But in the fall of 2014, when Donnelly starred alongside Hugh Jackman in the Broadway show _The River,_ she put aside her traditional pre-performance routine and did something else instead. Before each show, the play’s three actors and a few backstage personnel would form a circle in the theater’s lobby. Each night, the group would agree on a new category, such as a type of tree, or a sexual position, or a cartoon character who is blue. Then one of the actors would take a football, shout an example that fit the category (_Papa Smurf!_), and toss the football to the person directly across the circle, who’d then shout her word (_Superman!_), and toss the football onward. After the entire group had caught and thrown the football a few times, they’d choose a second category, and, with the football still making its rounds, start shouting a second set of words and tossing a tennis ball to each other. “It got sillier and sillier. That was the charm of the game,” Donnelly says. “We’d usually end up falling down and laughing.” When Ian Rickson, the show’s director, first asked Donnelly to incorporate the ball tossing into her preshow routine — supplanting some of her solo habits — she was slightly miffed. “It felt like I was being taken out of my ability to control how I warm up,” she says. Over time, her view shifted. “I began to realize that this was much more beneficial than my own personal warm-up,” she says. “\[The group ritual\] was a really great way of reconnecting. It gave us such a sense of being one company, and a real camaraderie, that was really useful. It’s something I’d be very keen to do with any company in the future.” Many workplaces have their own [rituals](http://time.com/4597940/how-to-become-resilient/). At Walmart stores, workers begin the day with a company cheer. At Yelp, salespeople bang a gong when they close a sale. Research shows these group rituals can help increase a team’s bonds and boost performance. A few years ago Michael Norton, a Harvard Business School professor, led a study in which 221 people were grouped into small teams and assigned to run around campus taking group selfies in front of specific locations, earning points for how many photos they completed in 45 minutes. Before they began, however, one set of groups were instructed to form a circle and perform a series of rhythmic claps and foot stomps, followed by a chant of “Let’s go” — a ritual they repeated three times. The other groups spent this time reading an article in silence. When the scavenger hunt was finished, the groups that had executed the pre-hunt ritual had outscored the no-ritual groups — and they also reported liking teammates more. In other experiments, Norton and his colleagues have had hundreds of people do group creativity tasks, such as brainstorming how many uses they could devise for an object. In these tests, everyone had to do a strange ritual involving rolling dice and waving arms in pattern, but some people did the actions while sitting alone in a cubicle, and others did it as a group. The results showed that doing the dice-and-wave routine in a group increased the team’s creativity and led members to like each other more. Norton can’t explain why group rituals seem to help teams perform better, but he suspects it involves their ability to distract us from other emotions. “Perhaps [rituals work](http://time.com/4452466/power-of-touch-happiness/) not because they’re magically amazing, but they’re just better than what we usually do,” Norton says, especially if what we usually do is get nervous before a contest or performance. Rickson, the Broadway director, has never heard of Norton nor his Harvard research, but after more than two decades in the theater, he’s convinced that group rituals make a big difference. “Actors are like athletes, and they need the same rigor and care that Usain Bolt might take before running one hundred meters,” he says. “In my experience the really committed and interesting actors are really quite thorough about what their warm-up is before a performance.” And while actors may prefer solo pre-theater routines, Rickson often encourages them to create new rituals that take place in groups. Reflecting back on the warm-up routine he created for _The River,_ Rickson asks the key question: “Do these things make a difference?” He answers: “From a director’s point of view, they do. When you engage the footballer or the poet or the musician, or in this case the actors, in a dynamic way of absolutely being in the present and connected to their fellow players, something really special happens.” _Daniel McGinn is a senior editor at_ Harvard Business Review _and the author of_ [Psyched Up: How the Science of Mental Preparation Can Help You Succeed](https://www.amazon.com/Psyched-Up-Moments-Challenge-Determine/dp/159184830X/?tag=timecom-20) _(Portfolio, 2017), from which this article is adapted._ ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/4816939/colleagues-group-ritual/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4816939/colleagues-group-ritual/"},"headline":"Why You and Your Colleagues Need a Group Ritual","datePublished":"2017-06-14T19:05:18.000Z","dateModified":"2026-02-23T16:07:45.443Z","description":"Research shows these group rituals can help increase a team’s bonds and boost performance.","url":"https://time.com/4816939/colleagues-group-ritual/","keywords":["Psychology"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltcd83a204f31c57bf/6988d17eab6d77955c6ae8a8/psyched-up-daniel-mcginn.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Daniel McGinn","jobTitle":null,"url":"https://time.com/author/daniel-mcginn/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltcd83a204f31c57bf/6988d17eab6d77955c6ae8a8/psyched-up-daniel-mcginn.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"psyched-up-daniel-mcginn","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/psychology/","name":"Psychology"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4816939/colleagues-group-ritual/","name":"Why You and Your Colleagues Need a Group Ritual"}}]}] ```