--- title: Five Best: When Did Being Busy Become Cool description: When did busy become cool, poverty intensifies when states try to target aid to only the ‘deserving’ poor and more. canonical: https://time.com/4795755/when-did-being-busy-become-cool/ author: TIME article:opinion: true article:content_tier: free article:published_time: 2017-05-26T16:00:07.000Z article:modified_time: 2026-05-11T04:58:48.510Z article:section: Ideas og:title: When Did Being Busy Become Cool og:description: And four more of today's best ideas og:url: https://time.com/4795755/when-did-being-busy-become-cool/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: When Did Being Busy Become Cool twitter:description: And four more of today's best ideas twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # When Did Being Busy Become Cool > Sponsored content. 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It explains how TIME's journalism is made, from the first pitch through the editorial decisions behind a finished story or cover. #### How can I read about how TIME chooses its covers? Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-inside-2026q3/newsletters?i=c21f5b71-8f4c-4b34-9128-e6b65fbbc119&cr=time-nl-inside-2026q3-v1) by [The Aspen Institute](https://time.com/author/the-aspen-institute/) ## The Aspen Institute May 26, 2017 4:00 PM UTC by [The Aspen Institute](https://time.com/author/the-aspen-institute/) ## The Aspen Institute May 26, 2017 4:00 PM UTC **1\.** [**When did busy become cool?**](https://journal.thriveglobal.com/when-did-busy-become-cool-8ca13f5f54f9) By Drake Baer in _Thrive Global_ **2\.** [**When states try to target aid to only the ‘deserving’ poor, poverty intensifies.**](https://www.citylab.com/life/2017/05/the-people-left-behind-when-only-the-deserving-poor-get-help/528162/) By Annie Lowrey in _CityLab_ **3\.** [**Another solution for our skyrocketing food waste problem: animal feed.**](https://www.eater.com/2017/5/16/15639952/las-vegas-buffet-waste-pigs-rc-farms) By John Semley in _Eater_ **4\.** [**This technology could slow the spread of terrorist videos online. Why aren’t we using it?**](https://www.scientificamerican.com/article/when-hatred-goes-viral-inside-social-medias-efforts-to-combat-terrorism/) By Larry Greenemeier in _Scientific American_ **5\.** [**In the future, we’ll still go to the mall, but we won’t be buying much there.**](https://www.businessoffashion.com/articles/intelligence/a-new-model-for-shopping-malls?curator=FashionREDEF) By Hayley Phelan in the _Business of Fashion_  [_The Aspen Institute_](http://www.aspeninstitute.org/) _is an educational and policy studies organization based in Washington, D.C._ ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/4795755/when-did-being-busy-become-cool/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4795755/when-did-being-busy-become-cool/"},"headline":"When Did Being Busy Become Cool","datePublished":"2017-05-26T16:00:07.000Z","dateModified":"2026-05-11T04:58:48.510Z","description":"These are today's best ideas","url":"https://time.com/4795755/when-did-being-busy-become-cool/","keywords":["Five Best Ideas","Shopping","Innovation","Food","poverty","Terrorism","productivity"],"thumbnailUrl":"","author":[{"@type":"Person","name":"The Aspen Institute","jobTitle":null,"url":"https://time.com/author/the-aspen-institute/"}],"articleSection":"Ideas","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/five-best-ideas/","name":"Five Best Ideas"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4795755/when-did-being-busy-become-cool/","name":"When Did Being Busy Become Cool"}}]}] ```