--- title: Google Doodle Celebrates Pohela Boishakh in Bangladesh description: Google's new Doodle features a parade of banners in celebration of Pohela Boishakh, the first day of the Bengali Calendar canonical: https://time.com/4739604/google-doodle-pohela-boishakh-bangladesh/ author: Joseph Hincks article:opinion: false article:content_tier: free article:published_time: 2017-04-14T02:52:55.000Z article:modified_time: 2026-04-13T07:42:49.434Z og:title: Google Doodle Celebrates Pohela Boishakh in Bangladesh og:description: The Doodle depicts the annual Mangal Shobhajatra procession through Dhaka og:url: https://time.com/4739604/google-doodle-pohela-boishakh-bangladesh/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5e6ca4703ca831d9/6988c2c4a988ca775c6bbb98/first-day-of-bengali-calendar-pohela-boishakh-5669119973130240-3-2xa.gif?branch=production&width=711&quality=75&auto=webp&crop=16:9 og:image:width: 711 og:image:height: 400 og:image:alt: first-day-of-bengali-calendar-pohela-boishakh-5669119973130240.3-2xa og:type: article twitter:card: summary_large_image twitter:title: Google Doodle Celebrates Pohela Boishakh in Bangladesh twitter:description: The Doodle depicts the annual Mangal Shobhajatra procession through Dhaka twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5e6ca4703ca831d9/6988c2c4a988ca775c6bbb98/first-day-of-bengali-calendar-pohela-boishakh-5669119973130240-3-2xa.gif?branch=production&width=711&quality=75&auto=webp&crop=16:9 ---  # Google Doodle Celebrates Pohela Boishakh, the First Day of the Bengali Calendar > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Joseph Hincks](https://time.com/author/joseph-hincks/) ## Joseph Hincks Apr 14, 2017 2:52 AM UTC  Google by [Joseph Hincks](https://time.com/author/joseph-hincks/) ## Joseph Hincks Apr 14, 2017 2:52 AM UTC Google‘s new Doodle Friday featured a parade of colorful banners in the shape of an owl, tiger and the sun, in celebration of Pohela Boishakh, the first day of the Bengali calendar. The revelry in the Doodle depicts the annual Mangal Shobhajatra procession through the country’s capital Dhaka. During the parade, colorful masks of tigers, owls and other creatures native to Bangladesh are hoisted above the celebrating crowds. Although each animal has its own symbolic meaning, collectively they are said to inspire courage and promote peace, according to [Google.](https://www.google.com/doodles/first-day-of-bengali-calendar-pohela-boishakh?hl=en) The festival is one of celebration, but Pohela Boishakh has pragmatic beginnings. It began with [Emperor Akbar](http://www.banglastories.org/the-bengal-diaspora/history/the-mughal-empire.html), who developed the Bengali calendar over 400-years-ago as he extended Mughal control over much of what is now modern day Bangladesh. Originally the new calendar was intended as a way to instigate uniform tax collection across the land. To this day on Pohela Boishakh, Bengali accountants close their books on the old year and usher in the new one. _Shubho Noboborsho!_ (Happy New Year!) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4739604/google-doodle-pohela-boishakh-bangladesh/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4739604/google-doodle-pohela-boishakh-bangladesh/"},"headline":"Google Doodle Celebrates Pohela Boishakh, the First Day of the Bengali Calendar","datePublished":"2017-04-14T02:52:55.000Z","dateModified":"2026-04-13T07:42:49.434Z","description":"The Doodle depicts the annual Mangal Shobhajatra procession through Dhaka","url":"https://time.com/4739604/google-doodle-pohela-boishakh-bangladesh/","keywords":["Newsfeed","Google Doodle","Bangladesh","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5e6ca4703ca831d9/6988c2c4a988ca775c6bbb98/first-day-of-bengali-calendar-pohela-boishakh-5669119973130240-3-2xa.gif?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Joseph Hincks","jobTitle":null,"url":"https://time.com/author/joseph-hincks/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5e6ca4703ca831d9/6988c2c4a988ca775c6bbb98/first-day-of-bengali-calendar-pohela-boishakh-5669119973130240-3-2xa.gif?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"first-day-of-bengali-calendar-pohela-boishakh-5669119973130240.3-2xa","caption":"","creditText":"Google","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4739604/google-doodle-pohela-boishakh-bangladesh/","name":"Google Doodle Celebrates Pohela Boishakh, the First Day of the Bengali Calendar"}}]}] ```